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Class 12 Business Studies
Marketing Management
Quiz 1
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For heavy equipment, which of the following channels is more relevant?
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Zero-level
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One-level
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Two-level
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Three-level
Explanation
Zero-level
Which one of the following promotion tools has mass reach?
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Advertising
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Personal selling
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Sales promotion
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Public relations
Explanation
Advertising
With which element is exchange mechanism related?
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Publicity
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Marketing
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Advertising
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Branding
Explanation
Marketing
Which one of the following is a marketing management philosophy?
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Societal marketing concept
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Distribution concept
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Direct marketing concept
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Channel concept
Explanation
Societal marketing concept
Which one of the following is not a marketing mix?
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Product
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Physical distribution
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Product pricing
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Production process
Explanation
Production process
Which one of the following factors is not relevant to price fixation?
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Obtaining market leadership
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Age of an organisation
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Value for money
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Product differentiation
Explanation
Age of an organisation
Mail order selling is a __ channel of distribution.
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Direct
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Indirect
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Direct and Indirect
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Sole
Explanation
Direct
___ is the deliberate action of an organisation for promoting goodwill between itself and the society.
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Marketing mix
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Advertising
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Public relations
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Selling
Explanation
Public relations
___ ensures that products reach the ultimate customers from the manufacturers.
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Selling
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Marketing
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Physical distribution
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Sales promotion
Explanation
Physical distribution
___ involves designing and producing container or wrapper of the product.
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Marketing
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Selling
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Advertising
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Packaging
Explanation
Packaging
Marketing is called a ___ process because it involves interaction of buyers and sellers.
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Economic
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Social
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Legal
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Political
Explanation
Social
___ is the marketing function which is concerned with informing the customers about the firm’s products.
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Transportation
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Selling
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Advertising
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Public Relations
Explanation
Advertising
Registering a trademark gives to the users.
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Finance
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Fame
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Protection
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Information
Explanation
Protection
Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
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Advertising
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Personal selling
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Public relation
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Sales promotion
Explanation
Public relation
Under which of the following conditions does a business need not maintain high level of inventory?
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When higher level of customer services need to be provided
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When high degree of accurate sales forecast can be made
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When the responsiveness of the distribution system is low
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All of the above
Explanation
When high degree of accurate sales forecast can be made
Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.
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Zero level channel
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One level channel
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Two level channel
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Three level channel
Explanation
Two level channel
Kannu has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.
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Zero level channel
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One level channel
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Two level channel
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Three level channel
Explanation
Zero level channel
Under which of the following situations is a company not likely to fix a lower price for its product?
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When the competition has introduced a substitute product
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If the demand for a product is inelastic
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When the company wants to attain market share leadership
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When the demand for the product is low
Explanation
If the demand for a product is inelastic
A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.
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Fixed cost
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Variable cost
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Semi-variable cost
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None of the above
Explanation
Semi-variable cost
Identify the related function of labelling being depicted below as given on the pack of the chips. Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing 4
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Describes the product and specifies its content
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Grading of products
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Helps in promotion of the products
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Identification of the product or brand
Explanation
Helps in promotion of the products
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