Q.1
What does WHO stand for?
  • World Health Office
  • World Health Organization
  • all of the above
  • None of the above
Q.2
Integrated marketing communications encourages brand messages to be developed by different departments within an organization.
  • TRUE
  • FALSE
Q.3
In the context of execution styles in advertising, using an animated character that represents a product in an advertisement is an example of an endorsement.
  • TRUE
  • FALSE
Q.4
What is an example of Public Relations?
  • Sponsorin Cultural Events
  • Awarding Scholarships to Local High Schools
  • Donating Equipment for Public Use
  • All of the above
Q.5
It is easy to measure and evaluate the effectiveness of a PR campaign.
  • True
  • False
Q.6
For PR to have a true impact it is important that a proper process is followed to ensure the maximum impact of the message.
  • True
  • False
Q.7
Unlike paid media, PR has no direct control over the content distributed through the earned media.
  • True
  • False
Q.8
From the UNICEF message, complete the phrase. Together, we can ___________ Ebola.
  • stop
  • fight
  • prevent
  • all of the above
Q.9
It is to show information on Ebola symptoms and treatment to people in targeted regions on Facebook.
  • Donate feature
  • Emergency voice
  • Data services
  • Health Education
Q.10
I is to provide vital communications capacity to medical and aid workers in Guinea, Liberia and Sierra Leone.
  • Health Education
  • Emergency voice and Data services
  • Donate feature
  • all of the above
Q.11
It is to raise awareness and funds for International Medical Corps, the International Federation of Red Cross and Red Crescent Societies and Save the Children.
  • Emergency voice
  • Data services
  • Health Education
  • Donate feature
Q.12
Public relations agencies don’t buy ads, they don’t write stories for reporters, and they don’t focus on attractive paid promotions.
  • True
  • False
Q.13
True or false? The objective of Marketing is to ensure that the product/service is sold via appropriate distribution channels at a right price that the consumer will perceive as fair.
  • True
  • False
Q.14
True or false? Both Public Relations and Marketing deal with the business' internal and external relationships.
  • True
  • False
Q.15
To ensure successful internal marketing, a company should...
  • find out what employees feel and think.
  • use newsletters, bulletin boards, emails or any other form of communication to reach employees and inform them about plans and expectations.
  • reward employees and celebrate good suggestions and work done.
  • All Of above
Q.16
Internal marketing is also known as .... marketing.
  • inbound
  • bound
  • in-bound
  • None of these
Q.17
Shareholders are considered to be...
  • internal stakeholders.
  • external stakeholders.
Q.18
Unions that represent employees are seen as...
  • internal stakeholders.
  • external stakeholders.
Q.19
SMART Goals in PR are...
  • Specific, Measurable, Achievable, Relatable, Targeted
  • Specific, Maintainable, Attainable, Realistic, Timely
  • Specific, Measurable, Achievable, Realistic, Targeted
  • Silly, Miraculous, Ambitious, Realistic, Too good to be true
Q.20
There are ___ steps in an effective PR Campaign
  • 4
  • 6
  • 3
  • 5
0 h : 0 m : 1 s