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Quiz 5
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Q.1
A good or service for which there are many dealers supplying the same product, and all products in the segment are essentially identical is known as _______.
commodity
core product
actual product
augmented product
Q.2
What is an intranet that is restricted to an organization and certain outsiders, such as customers and suppliers?
Client/server network
Intranet
Extranet
Thin client
Q.3
Secure Sockets Layers does which of the following?
creates a secure, private connection to a web server
encrypts information
sends information over the internet
all of the above
Q.4
The practice of forging a return address on an e‐mail so that the recipient is fooled into revealing private information is termed?
hacking
cracking
dumpster diving
spoofing
Q.5
After sending e-mail, which of the following activities is most common among Internet users?
sending instant messages
reading someone else's blog
using a search engine to find information
getting news
Q.6
What type of ad appears under a web page?
pop‐under ad
pop‐up ad
banner ad
discount ad
Q.7
In the e-commerce security environment, which of the following constitutes the inner-most layer?
people
data
technology solutions
organizational policies and procedures
Q.8
A worm is designed to spread _________.
from computer to computer
from file to file on a computer
from Web site to Web site
from Web site to computer
Q.9
Which of the following is a method of transferring money from one person's account to another?
electronic check
credit card
e‐transfer
none of the above
Q.10
Which of the following is not a widely used midrange or high-end e-commerce suite?
Microsoft Commerce Server
WebTrends Marketing Lab2
IBM WebSphere Commerce
Broadvision Commerce
Q.11
Which form of e‐marketplace brings together buyers and sellers from the same industry?
horizontal
Vertical
Integrated
Inclined
Q.12
Amazon.com is well‐known for which e‐commerce marketing technique?
Banner ads
Pop‐up ads
Affiliate programs
Viral marketing
Q.13
Redundant navigation refers to _________.
pages that work, load quickly, and point the customer toward your product offerings
simple, fool-proof navigation
a site working with the most popular browsers
alternative navigation to the same content
Q.14
What is the name for direct computer‐to‐computer transfer of transaction information contained in standard business documents?
internet commerce
e‐commerce
transaction information transfer
electronic data interchange
Q.15
Firewalls perform all of the following functions except _________.
Forbids communications from untrustworthy sources
Allows communications from trustworthy sources
Eliminates viruses and other malicious attacks
Filters traffic based on packet attributes
Q.16
Which of the following is not a dimension of e-commerce security provided by encryption?
availability
message integrity
nonrepudiation
confidentiality
Q.17
Which of the following permits the transmission of a bill, along with payment of that bill, to be conducted over the Internet?
financial cybermediary
electronic check
electronic bill presentment and payment
all of the above
Q.18
The dominant Web server software is __________.
Zeus
Apache
Microsoft IIS
Google
Q.19
Which of the following refers to creating products tailored to individual customers?
customization
aggregation
Direct materials
Reverse auction
Q.20
Which, if any, of the following types of ads are people most willing to tolerate?
pop‐under ad
pop‐up ad
banner ad
none of the above
Q.21
Malicious hackers who act with the intention of causing harm are __________.
White hats
Black hats
Grey hats
Brown hats
Q.22
The ability to change the product to better fit the needs of the customer is called ________.
customization
personalization
privacy
accessibility
Q.23
Which type of add appears on a web page?
pop‐under ad
Pop‐up ad
Banner ad
Discount ad
Q.24
All of the following are tools for optimizing a Web site's location in search engine listings except ________.
keywords and page titles
identifying market niches
buying ads
benchmarking
Q.25
What is the name given to an interactive business providing a centralized market where many buyers and suppliers can come together for e‐commerce or commerce‐related activities?
Direct marketplace
B2B
B2C
Electronic marketplace
Q.26
The set of standards for communication between a browser and a program running on a server that allows for interaction between the user and the server is known as _________.
Active Server Pages (ASP)
Java Server Pages (JSP)
Common Gateway Interface (CGI)
VBScript
Q.27
Which form of e‐marketplace brings together buyers and sellers from multiple industries, often for MRO materials?
horizontal
Vertical
Integrated
Inclined
Q.28
What Web server functionality allows it verify usernames and passwords and process certificates and encryption information?
Processing of HTTP requests
File Transfer Protocol
Data capture
Security services
Q.29
Materials used in the normal operation of a business but not related to primary business operations are called what?
Supplies
Direct materials
Indirect materials
Daily stuff
Q.30
The underlying computing equipment that the system uses to achieve its e-commerce functionality is called a ________.
hardware platform
content platform
transaction platform
scalability platform
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