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Quiz 7
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Q.1
All of the following are types of intellectual property protection except_______.
patents
trademarks
governance
copyrights
Q.2
What is a type of virus that spreads itself, not just from file to file, but from computer to computer via e‐mail and other Internet traffic?
Computer virus
Worm
Denial‐of‐service attack
None of the above
Q.3
What describes a process of continuously measuring results and comparing those results to optimal performance so that actual performance may be improved?
Performance
Capacity planning
Benchmarking
Data cleansing
Q.4
All of the following are acts Congress has passed or attempted to pass to protect children online except __________.
Video Privacy Protection Act
Children's Online Protection Act
Communications Decency Act
Children's Internet Protection Act
Q.5
ERP stands for.
Enterprise resolution planning
Enterprise reverse planning
Enterprise resource planning
None of the above
Q.6
The ability of consumers to review and contest the accuracy and completeness of data collected about them involves which of the following FTC fair information practice principles?
Security
Enforcement
Choice/Consent
Access/Participation
Q.7
Which process can preventata from lose due to computer problems or human errors?
backup
recovery
benchmarking
data cleansing
Q.8
Which of the following is the primary characteristic of an intranet?
People outside the organization can access it
People inside the organization can't access it
People outside the organization can't access it
None of the above
Q.9
The ethical principle which states that if an action is not right for all situations, then it is not right for any situation is known as __________.
The Golden Rule
Slippery Slope
No Free Lunch
Universalism
Q.10
The number of business methods patents granted is ___________ compared to the number of patents applied for.
substantially smaller
slightly smaller
close to equal
equal
Q.11
Who protects system from external threats?
firewall
EDI
ERP
Script kiddies
Q.12
The redirection of traffic from a legitimate site to an infringing site is called _______.
cyber squatting
cyber piracy
meta tagging
key wording
Q.13
Which of the following is a privacy advocacy group that is a foundation- and business-supported group with a legislative focus?
Cdt.org
PrivacyInternational.org
Epic.org
Privacy.org
Q.14
The __________ is the first major effort to adjust the copyright laws to the Internet age.
Platform for Privacy Preferences (P3P)
Center for Democracy and Technology
Digital Millennium Copyright Act (DMCA)
E-Government Act of 2002
Q.15
Which process is used to reinstall data from a copy when the original data has been lost?
backup
recovery
benchmarking
data cleansing
Q.16
Which concept suggests that different applications and computer systems should be able to communicate with one another?
Integration
Web services
Scalability
Interoperability
Q.17
Which of the following statements about privacy is true?
It is a moral right to be left alone
Only corporations and government need to be concerned about it
It has only just recently become a concern
It is most easily obtained on the Internet
Q.18
Which of the following is a measure of the percentage of purchasers who return to a Web site within a year?
loyalty
reach
recency
unique visitors
Q.19
Which is not a function of ERP?
Warehousing
sales
scheduling
None of the above
Q.20
What defines all of the steps or business rules, from beginning to end, required for a process to run correctly?
Workflow
EIP
Workflow system
SLA
Q.21
Who breaks into other people's computer systems and steals and destroys information?
Hackers
softwares
Hacktivists
Script kiddies
Q.22
A patent grants the owner an exclusive monopoly on the ideas behind the invention for ______ years.
10
20
30
40
Q.23
Which service encompasses all technologies used to transmit and process information on an across a network?
Interoperability
Scalability
Benchmarking
Web services
Q.24
All of the following are metrics for e-mail campaigns except _________.
open rate
delivery rate
bounce-back rate
cart conversion rate
Q.25
Which is a function of ERP?
Warehousing
sales
scheduling
all of the above
Q.26
As consumers become more accustomed to new online advertising formats, click-through rates tend to _______.
remain constant
decrease
increase
rapidly increase
Q.27
Which of the following represents a limiting factor for the growth of e-commerce?
Persistent cultural attraction of physical markets and traditional shopping experiences
Inadequate selection of goods compared to physical marketplaces
E-commerce lacks the convenience of other methods of transacting business
The potential audience for e-commerce is too low to support it as a widespread method of commerce
Q.28
What determines the future IT infrastructure requirements for new equipment and additional network capacity?
Flexibility
Performance
Capacity planning
Benchmark
Q.29
All of the following are types of social marketing except ______.
affiliate marketing
blog advertising
social network advertising
game advertising
Q.30
What sends work assignments through an e‐mail system?
Database‐based enterprise information portal
Messaging‐based enterprise information portal
Database‐based workflow system
Messaging‐based workflow system
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