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Quiz 8
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Q.1
Which of the following measures the percentage of people exposed to an online advertisement who actually click on the banner?
impression rate
view-through rate
click-through rate
stickiness ratio
Q.2
The fastest growing form of online advertising is _________.
banner ads
pop-up ads
rich media/video ads
pop-under ads
Q.3
What automates business processes?
Workflow
ASP
Workflow system
EIP
Q.4
All of the following are among the most common categories of spam except ______.
fraud
commercial products
finance
health (drugs)
Q.5
Which will not a computer resources?
firewall
Virus
Trojan horse
None of the above
Q.6
Which type of technology will increase portability and mobility?
Implant chips
Micro‐payments
Internet phone calls
All of the above
Q.7
Which of the following an accurate statement about internet phone calls?
They are possible but not yet free
They are not possible
They are currently standard practice
None of the above is an accurate statement about internet phone calls
Q.8
What are the most commonly used input devices today?
Keyboard
Mouse
All of the above
None of the above
Q.9
Which of the following can be used to help identify people in a crowd?
Biochip
Implant chip
Facial recognition software
Vision chip
Q.10
All of the following are objectives of private industrial networks except ________.
developing efficient purchasing and selling business processes industry-wide
operating on a local scale
creating increased supply chain visibility
reducing industry risk
Q.11
Which one is also known as plastic money?
Credit card
Debit card
Paper cash
All of the above
Q.12
______________ marketing is the Internet version of word-of-mouth marketing.
Visceral
Virile
Viral
Virtual
Q.13
PaisaPay is offered only by.
Homeshop18.com
eBay.in
amazon.com
none
Q.14
Why would a merchant want to customize products?
To charge a higher price
To decrease costs
It is required in EC
Customers will only accept customized products
Q.15
What is a fully‐equipped computer that you wear as a piece of clothing or attached to a piece of clothing similar to the way you would carry your cell phone on your belt?
Wearable computer
GPS
Implant chip
None of the above
Q.16
Which of the following is not one of the benefits of e-commerce to sellers?
E-commerce offers greater flexibility in meeting customer needs
E-commerce is a powerful tool for customer relationship building
E-commerce can help to reduce costs
E-commerce increases the net cost per contact
Q.17
What is a technology‐enabled microchip implanted into the human body?
Wearable computer
GPS
Implant chip
None of the above
Q.18
Which of the following is not a reason why digital cash has turned out to be extremely difficult?
If your system crashes you lose your money
There is only one standard
Digital cash makes money laundering easy
Digital cash travels across the vast Internet and is susceptible to begin stolen
Q.19
A _________ is a B2B trading network that links a particular seller with its own trading partners.
bitstream
virtual network
web community
private trading network
Q.20
Smart card is better protected than other cards using.
Encryption
Firewall
Hub
All the above
Q.21
The E‐payment mechanism widely used in B2B is.
Credit card
Debit card
Master card
E‐cheque
Q.22
A website offering content created by third party transparently to customers is an example of ________.
Reintermediation
Syndication
Virtual Manufacturing
Build-to-order
Q.23
The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as ________.
Business to Business (B2B)
Consumer to Consumer (C2C)
Consumer to Business (C2B)
Business to Consumer (B2C)
Q.24
The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the company's products directly is known as a ______________ website.
marketing
click-and-mortar
customer service
corporate
Q.25
Trust card is introduced by.
BSNL and itzcash
BSNL and oxicash
BSNL only
None
Q.26
A materials requirements planning (MRP) system is an example of ______.
spot purchasing
a multi-tier supply chain
a legacy computer system
electronic data interchange
Q.27
What is the legal protection afforded an expression of an idea, such as a song, video game, and some types of proprietary documents?
Ethics
Intellectual property
Copyright
Fair Use Doctrine
Q.28
What is a program, when installed on a computer, records every keystroke and mouse click?
Key logger software
Hardware key logger
Cookie
Adware
Q.29
The type of Net marketplace characterized by indirect inputs and spot purchasing is called an _______.
industry consortium
independent exchange
e-distributor
e-procurement marketplace
Q.30
Cookies are used to do which of the following?
Store your ID and password for subsequent logons to the site
Store contents of electronic shopping carts
To track web activity
All of the above and more
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