Q.1
What is an example of possession utility?
  • Retailers accept cash in exchange for merchandise
  • Salespeople providing information to customers
  • Owning a good
  • Making a shirt out of thread
Q.2
A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office
  • Pricing
  • Selling
  • Distribution
  • Marketing Information Management
Q.3
A retailer decides to mark down all swimsuits in August.
  • Product Management
  • Selling
  • Distribution
  • Pricing
Q.4
Intangible items that have monetary value and satisfy your needs and wants.
  • Services
  • Goods
  • Ideas
  • Foundations
Q.5
Politicians use marketing techniques to promote their platform or
  • Ideas
  • Goods
  • Services
  • Foundations
Q.6
All people who share similar needs and wants and who have the ability to purchase a given product are called a
  • Market
  • Kingdom
  • Book Club
  • Denomination
Q.7
The group of people most likely to become customers and that is identified for a specific marketing program is the
  • Target Market
  • Group
  • Customer Profile
  • Market Group
Q.8
A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence.
  • Customer Profile
  • Target Market
  • Mass Market
  • Product
Q.9
The ______________ includes 4 basic marketing strategies.
  • Marketing Mix
  • Targeting Mix
  • Product Mix
  • Store Mix
Q.10
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
  • Marketing
  • Market Segmentation
  • Mass Marketing
  • Target Market
Q.11
A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years.
  • Marketing Information Management
  • Market Planning
  • Promotion
  • Product Management
Q.12
An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it.
  • SWOT Analysis
  • Marketing Plan
  • Executive Summary
  • Economic Impact
Q.13
The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website.
  • Promotion
  • Marketing Information Management
  • Product Management
  • Selling
Q.14
Any form of communication used to inform, persuade, or remind people about a business's products.
  • Marketing Information Management
  • Promotion
  • Selling
  • Financing
Q.15
Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants.
  • Product Service Management
  • Financing
  • Promotion
  • Selling
Q.16
A retailer decides to mark down the store's selection of swimsuits in August.
  • Pricing
  • Promotion
  • Distribution
  • Product Service Management
Q.17
A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.
  • Selling
  • Distribution
  • Promotion
  • Pricing
Q.18
A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.
  • Promotion
  • Product Service Management
  • Distribution
  • Financing
Q.19
Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly.
  • Product Service Management
  • Selling
  • Promotion
  • Distribution
Q.20
The rapper Eminem appears on a talk show to discuss his new album launching. They ask him to share information about the singles on the album and the creative process behind the production of the album.
  • Promotion
  • Marketing Information Management
  • Selling
  • Pricing
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