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Functions Of Marketing
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Q.1
What is an example of possession utility?
Retailers accept cash in exchange for merchandise
Salespeople providing information to customers
Owning a good
Making a shirt out of thread
Q.2
A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office
Pricing
Selling
Distribution
Marketing Information Management
Q.3
A retailer decides to mark down all swimsuits in August.
Product Management
Selling
Distribution
Pricing
Q.4
Intangible items that have monetary value and satisfy your needs and wants.
Services
Goods
Ideas
Foundations
Q.5
Politicians use marketing techniques to promote their platform or
Ideas
Goods
Services
Foundations
Q.6
All people who share similar needs and wants and who have the ability to purchase a given product are called a
Market
Kingdom
Book Club
Denomination
Q.7
The group of people most likely to become customers and that is identified for a specific marketing program is the
Target Market
Group
Customer Profile
Market Group
Q.8
A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence.
Customer Profile
Target Market
Mass Market
Product
Q.9
The ______________ includes 4 basic marketing strategies.
Marketing Mix
Targeting Mix
Product Mix
Store Mix
Q.10
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
Marketing
Market Segmentation
Mass Marketing
Target Market
Q.11
A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years.
Marketing Information Management
Market Planning
Promotion
Product Management
Q.12
An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it.
SWOT Analysis
Marketing Plan
Executive Summary
Economic Impact
Q.13
The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website.
Promotion
Marketing Information Management
Product Management
Selling
Q.14
Any form of communication used to inform, persuade, or remind people about a business's products.
Marketing Information Management
Promotion
Selling
Financing
Q.15
Obtaining, developing, maintaining, and improving a product or product line to respond to customer needs and wants.
Product Service Management
Financing
Promotion
Selling
Q.16
A retailer decides to mark down the store's selection of swimsuits in August.
Pricing
Promotion
Distribution
Product Service Management
Q.17
A retail store employee puts a pair of shoes on a customer and asks the customer if the shoe fits right.
Selling
Distribution
Promotion
Pricing
Q.18
A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the past two years.
Promotion
Product Service Management
Distribution
Financing
Q.19
Lisa is responsible for checking in all inventory at Subway and making sure the food products get rotated and stored properly.
Product Service Management
Selling
Promotion
Distribution
Q.20
The rapper Eminem appears on a talk show to discuss his new album launching. They ask him to share information about the singles on the album and the creative process behind the production of the album.
Promotion
Marketing Information Management
Selling
Pricing
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