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Commerce
Functions Of Marketing
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Q.1
The hot Christmas toy for children jumped in price from $35.to $54.because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.
Promotion
Selling
Pricing
Financing
Q.2
There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.
Market Planning
Marketing Information Management
Selling
Pricing
Q.3
A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.
Selling
Pricing
Promotion
Product Management
Q.4
A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.
Distribution
Product Management
Market Planning
Marketing Information Management
Q.5
A retail employee puts a pair of shoes on a customer and asks how they feel.
Marketing Information Management
Selling
Promotion
Product Management
Q.6
Requires a company to budget for its own marketing activities and assists customers in paying for the company's products.
Financing
Pricing
Selling
Promotion
Q.7
Process of collecting information about customer trends, and competitor products.
Product Service Management
Distribution
Marketing Information Management
Selling
Q.8
The process of establishing and communicating to customers the value of cost of goods and services.
Financing
Selling
Promotion
Pricing
Q.9
Making decisions about where to sell the product, how it gets there, and storage for the product.
Distribution
Selling
Promotion
Pricing
Q.10
Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.
Promotion
Selling
Pricing
Distribution
Q.11
Offering retail store credit cards and layaway options to customers to make it easier to purchase items.
Product Service Management
Financing
Pricing
Marketing Information Management
Q.12
When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.
Promotion
Product Service Management
Financing
Distribution
Q.13
A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.
Market Planning
Product Management
Marketing Information Management
Distribution
Q.14
Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.
Selling
Product Management
Marketing Information Management
Promotion
Q.15
Information management does what for a company?
Increase guessing
Push away customers
Create unsatisfied customers
Predict the future
Q.16
Getting the products into the customers' hands is which function?
Pricing
Selling
Channel Management
Promotion
Q.17
Informing and persuading a customer to buy a product is which function?
Selling
Product Service
Pricing
None of the above
Q.18
Responding through planned, personalized communication is considered which function?
Promotion
Product/Service
Selling
None of the above
Q.19
Companies must offer products that customers ______ and _____
want/need
like/dislike
sell/buy
All the above
Q.20
Pricing affects....
How a product will sell
How much profit a company makes
Controls perception of value
All the above
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