Q.1
The hot Christmas toy for children jumped in price from $35.to $54.because consumer demand increased, therefore suppliers could charge more and parents were willing to pay that to make their children happy.
  • Promotion
  • Selling
  • Pricing
  • Financing
Q.2
There is a shortage of pumpkins due to a rainy summer, so consumers are charged more per item containing pumpkin puree in the fall.
  • Market Planning
  • Marketing Information Management
  • Selling
  • Pricing
Q.3
A cell phone company offers an extended warranty to consumers to purchase that covers their phone repairs for 2 years from the purchase date.
  • Selling
  • Pricing
  • Promotion
  • Product Management
Q.4
A customer buys a Kindle and books from Amazon.com to get ready for an upcoming vacation.
  • Distribution
  • Product Management
  • Market Planning
  • Marketing Information Management
Q.5
A retail employee puts a pair of shoes on a customer and asks how they feel.
  • Marketing Information Management
  • Selling
  • Promotion
  • Product Management
Q.6
Requires a company to budget for its own marketing activities and assists customers in paying for the company's products.
  • Financing
  • Pricing
  • Selling
  • Promotion
Q.7
Process of collecting information about customer trends, and competitor products.
  • Product Service Management
  • Distribution
  • Marketing Information Management
  • Selling
Q.8
The process of establishing and communicating to customers the value of cost of goods and services.
  • Financing
  • Selling
  • Promotion
  • Pricing
Q.9
Making decisions about where to sell the product, how it gets there, and storage for the product.
  • Distribution
  • Selling
  • Promotion
  • Pricing
Q.10
Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon.
  • Promotion
  • Selling
  • Pricing
  • Distribution
Q.11
Offering retail store credit cards and layaway options to customers to make it easier to purchase items.
  • Product Service Management
  • Financing
  • Pricing
  • Marketing Information Management
Q.12
When the tan colored M&M was removed from the standard M&M package, the Mars candy company held a contest and allowed fans to vote on the next color of M&M. Blue won the customer voting contest.
  • Promotion
  • Product Service Management
  • Financing
  • Distribution
Q.13
A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.
  • Market Planning
  • Product Management
  • Marketing Information Management
  • Distribution
Q.14
Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.
  • Selling
  • Product Management
  • Marketing Information Management
  • Promotion
Q.15
Information management does what for a company?
  • Increase guessing
  • Push away customers
  • Create unsatisfied customers
  • Predict the future
Q.16
Getting the products into the customers' hands is which function?
  • Pricing
  • Selling
  • Channel Management
  • Promotion
Q.17
Informing and persuading a customer to buy a product is which function?
  • Selling
  • Product Service
  • Pricing
  • None of the above
Q.18
Responding through planned, personalized communication is considered which function?
  • Promotion
  • Product/Service
  • Selling
  • None of the above
Q.19
Companies must offer products that customers ______ and _____
  • want/need
  • like/dislike
  • sell/buy
  • All the above
Q.20
Pricing affects....
  • How a product will sell
  • How much profit a company makes
  • Controls perception of value
  • All the above
0 h : 0 m : 1 s