Q.1
True or False. Price is directly impacted by supply and demand of a product.
  • True
  • False
Q.2
In the notes which product was used as a supply and demand example?
  • Orange juice
  • Ps3
  • Zune
  • Wendy's
Q.3
Promotion is important because it....
  • tells customers about products
  • generates demand
  • creates a brand image
  • all the above
Q.4
True or False. Promotion benefits businesses, customers, and society.
  • False
  • True
Q.5
The pricing function is best described as
  • Maximizing revenue
  • Meeting perception
  • Both maximizing and meeting perception
  • None of the answers
Q.6
Marketing info management can best be described as what?
  • Collecting products
  • Evaluating it's channel management
  • Maximizing revenue
  • None of the above
Q.7
Product/Service management also...
  • Generates new product ideas
  • Improves products
  • Removes products
  • All the above
Q.8
Product/_______ management is all about controlling and managing products.
  • Service
  • Server
  • Supply
  • None of the above
Q.9
True or False. It is best if a company tries to target every possible customer.
  • False
  • True
Q.10
Which of the following best summarizes the definition of marketing?
  • Processes for Creating
  • Processes for Communicating
  • Processes for Delivering
  • All the above
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