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Functions Of Marketing
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Q.1
True or False. Price is directly impacted by supply and demand of a product.
True
False
Q.2
In the notes which product was used as a supply and demand example?
Orange juice
Ps3
Zune
Wendy's
Q.3
Promotion is important because it....
tells customers about products
generates demand
creates a brand image
all the above
Q.4
True or False. Promotion benefits businesses, customers, and society.
False
True
Q.5
The pricing function is best described as
Maximizing revenue
Meeting perception
Both maximizing and meeting perception
None of the answers
Q.6
Marketing info management can best be described as what?
Collecting products
Evaluating it's channel management
Maximizing revenue
None of the above
Q.7
Product/Service management also...
Generates new product ideas
Improves products
Removes products
All the above
Q.8
Product/_______ management is all about controlling and managing products.
Service
Server
Supply
None of the above
Q.9
True or False. It is best if a company tries to target every possible customer.
False
True
Q.10
Which of the following best summarizes the definition of marketing?
Processes for Creating
Processes for Communicating
Processes for Delivering
All the above
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