Q.1
One argument against all forms of promotion is that:
  • they are always very expensive
  • they raise firms’ costs and this could raise prices
  • they are unfair as children will nag parents to buy products
  • some people might not see the promotions
Q.2
To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:
  • Should we offer a warranty for our product?
  • How should we package our product?
  • Where should we make our product available?
  • What forms of payment should we accept?
Q.3
Which of the 4P's does this represent: T-Shirt
  • Product
  • Price
  • Place
  • Promotion
Q.4
Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
  • Gender
  • Income
  • Geographic
  • Benefit
Q.5
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
  • Geographic segmentation
  • Benefit segmentation
  • Occasion segmentation
  • Demographic segmentation
Q.6
Promotion of a product can include all of the following except:
  • advertising a new product
  • offering money-off vouchers to encourage increased sales
  • personal selling by using sales representatives
  • redesigning a product to make it look more modern
Q.7
Producer - Consumer is most likely to be used by a manufacturer of:
  • chocolate bars
  • DVD players
  • mass produced cars
  • specialist racing cars.
Q.8
The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings
  • Marketing
  • Market Segment
  • Target Market
  • Position
Q.9
If a product, such as an ice cream, is purchased frequently it is likely to be:
  • distributed using personal selling
  • distributed through many retail outlets
  • sold directly from the factory to consumers
  • distributed from producer to wholesaler direct to consumers
Q.10
A product should ........
  • have a special design.
  • satisfy a need or a want of customers.
  • look the same as other products.
  • Both A & B
Q.11
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
  • Mass customization
  • Market targeting
  • Market segmentation
  • Differentiation
Q.12
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
  • presentation
  • product
  • place
  • promotion
Q.13
Cost-based pricing is determined by
  • using the wholesale cost of an item as the basis for the priced charged
  • what competitors are charging for the same good
  • how much the consumer is willing to pay for a product or service
Q.14
The 4 components of the Marketing Mix are Product, Price, People, and Place? False True
  • False
  • True
Q.15
Deciding how much to make/sell would be:
  • Product
  • Price
  • Place
  • Promotion
Q.16
____________ relates to distribution of products.
  • Product
  • Price
  • Place
  • Promotion
Q.17
Creating a new commercial would be:
  • Product
  • Price
  • Place
  • Promotion
Q.18
Promotion means -
  • any form of communications that is used to persuade people to buy a company's product.
  • to move from one place to another
  • to promote
  • when students advance from one level to the next
Q.19
The best explanation of a marketing plan is:
  • the plan which creates the marketing mix to suit a product
  • the marketing objective for the business,
  • the map of the areas that a firm’s product is sold in
  • the plan to market a product in a new region of the country
Q.20
Air freight is most likely to be used for importing which of the following products?
  • steel pipes
  • cars
  • wood pulp
  • fresh flowers
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