MCQGeeks
0 : 0 : 1
CBSE
JEE
NTSE
NEET
English
UK Quiz
Quiz
Driving Test
Practice
Games
Quiz
Commerce
Marketing Mix
Quiz 1
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Q.1
One argument against all forms of promotion is that:
they are always very expensive
they raise firms’ costs and this could raise prices
they are unfair as children will nag parents to buy products
some people might not see the promotions
Q.2
To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions:
Should we offer a warranty for our product?
How should we package our product?
Where should we make our product available?
What forms of payment should we accept?
Q.3
Which of the 4P's does this represent: T-Shirt
Product
Price
Place
Promotion
Q.4
Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.
Gender
Income
Geographic
Benefit
Q.5
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?
Geographic segmentation
Benefit segmentation
Occasion segmentation
Demographic segmentation
Q.6
Promotion of a product can include all of the following except:
advertising a new product
offering money-off vouchers to encourage increased sales
personal selling by using sales representatives
redesigning a product to make it look more modern
Q.7
Producer - Consumer is most likely to be used by a manufacturer of:
chocolate bars
DVD players
mass produced cars
specialist racing cars.
Q.8
The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings
Marketing
Market Segment
Target Market
Position
Q.9
If a product, such as an ice cream, is purchased frequently it is likely to be:
distributed using personal selling
distributed through many retail outlets
sold directly from the factory to consumers
distributed from producer to wholesaler direct to consumers
Q.10
A product should ........
have a special design.
satisfy a need or a want of customers.
look the same as other products.
Both A & B
Q.11
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes.
Mass customization
Market targeting
Market segmentation
Differentiation
Q.12
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?
presentation
product
place
promotion
Q.13
Cost-based pricing is determined by
using the wholesale cost of an item as the basis for the priced charged
what competitors are charging for the same good
how much the consumer is willing to pay for a product or service
Q.14
The 4 components of the Marketing Mix are Product, Price, People, and Place? False True
False
True
Q.15
Deciding how much to make/sell would be:
Product
Price
Place
Promotion
Q.16
____________ relates to distribution of products.
Product
Price
Place
Promotion
Q.17
Creating a new commercial would be:
Product
Price
Place
Promotion
Q.18
Promotion means -
any form of communications that is used to persuade people to buy a company's product.
to move from one place to another
to promote
when students advance from one level to the next
Q.19
The best explanation of a marketing plan is:
the plan which creates the marketing mix to suit a product
the marketing objective for the business,
the map of the areas that a firm’s product is sold in
the plan to market a product in a new region of the country
Q.20
Air freight is most likely to be used for importing which of the following products?
steel pipes
cars
wood pulp
fresh flowers
0 h : 0 m : 1 s
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Report Question
×
What's an issue?
Question is wrong
Answer is wrong
Other Reason
Want to elaborate a bit more? (optional)
Support mcqgeeks.com by disabling your adblocker.
×
Please disable the adBlock and continue.
Thank you.
Reload page