Q.1
Before deciding on the most appropriate advertising media, it is important to:
  • change the price of the product
  • redesign the product
  • establish the target audience for the product
  • introduce an extension strategy for the product
Q.2
Which of the following is an advantage of television advertising?
  • It is cheaper than most other forms of advertising.
  • It can be used to give the consumer product information.
  • It can be aimed at audiences at different times of the day.
  • All members of the target audience will see the adverts
Q.3
This helps to differentiate a product and prolong its shelf-life.
  • Advertisement
  • Packaging
  • Market Survey
  • Unique Selling Proposition
Q.4
Who proposed the original 4Ps of the Marketing Mix
  • Boom & Bitner
  • John Nash
  • Adam Smith
  • Jerome McCarthy
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