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Q.1
This is a broad category of applications and technologies for gathering, storing, analysing, and providing access to data to help enterprise users make better business decisions.
Data mining
Data mart
Business intelligence
Business intelligence warehousing
Artificial intelligence
Q.2
In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences.
Web services
customer-facing
client/server
customer valuation
personalization
Q.3
Which of the following does not form part of BI Stack in SQL Server ?
SSRS
SSIS
SSAS
OBIEE
Q.4
This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases.
database marketing
marketing encyclopedia
application integration
service oriented integration
business technology management
Q.5
At the top of a business letter, the company writing the letter usually provides their address and business logo, also known as:
Letterhead
Letter Address or Inside Address
Salutation
Complimentary Close
Q.6
This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.
a. clickstream analysis
b. database marketing
c. customer relationship management
d. CRM analytics
e. B2C
Q.7
This is an XML-based metalanguage developed by the Business Process Management Initiative (BPMI) as a means of modeling business processes, much as XML is, itself, a metalanguage with the ability to model enterprise data.
BizTalk
BPML
e-biz
ebXML
ECB
Q.8
This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
customer managed relationship
data mining
permission marketing
one-to-one marketing
Q.9
__________ is the heart of the warehouse.
Data mining database servers.
Data warehouse database servers.
Data mart database servers.
Relational data base servers.
Q.10
________________defines the structure of the data held in operational databases and used by operational applications.
User-level metadata.
Data warehouse metadata.
Operational metadata.
Data mining metadata.
Q.11
Data warehouse architecture is based on ______________.
A. DBMS.
B. RDBMS.
C. Sybase.
D. SQL Server.
Q.12
This is an arrangement in which a company outsources some or all of its customer relationship management functions to an application service provider (ASP).
spend management
supplier relationship management
hosted CRM
Customer Information Control System
online transaction processing
Q.13
Record cannot be updated in _____________.
OLTP
files
RDBMS
data warehouse
Q.14
Business intelligence is only possible with big applications like powerBI
Yes, Expensive software is nessecairy
Yes, if it doesn't have a database, it's not really BI
No, anything can be used as business intelligence.
No, Business intelligence means using data to support your case and displaying it in an understandable way.
Q.15
The important aspect of the data warehouse environment is that data found within the data warehouseis ___________.
subject-oriented
time-variant.
integrated.
None of these
Q.16
What piece of information should you write to ensure your letter goes to the correct person?
Your name.
The name of the recipient.
The department of the recipient.
Nothing.
Q.17
Writing a business plan can ensure that an entrepreneur _________.
figures out how to make her business work.
meets his target revenue goals.
achieves her expense projections.
Q.18
Which of the following is process of basing an organization’s actions and decisions on actual measured results of performance ?
Institutional performance management
Gap analysis
Slice and Dice
None of the mentioned
Q.19
Oracle Corporation’s set of business intelligence tools.
customer managed relationship
data mining
permission marketing
batch processing
one-to-one marketing
Q.20
_________ is a category of applications and technologies for presenting and analyzing corporate and external data
Data warehouse
MIS
EIS
All of the mentioned
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