Q.1
This is a broad category of applications and technologies for gathering, storing, analysing, and providing access to data to help enterprise users make better business decisions.
  • Data mining
  • Data mart
  • Business intelligence
  • Business intelligence warehousing
  • Artificial intelligence
Q.2
In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences.
  • Web services
  • customer-facing
  • client/server
  • customer valuation
  • personalization
Q.3
Which of the following does not form part of BI Stack in SQL Server ?
  • SSRS
  • SSIS
  • SSAS
  • OBIEE
Q.4
This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases.
  • database marketing
  • marketing encyclopedia
  • application integration
  • service oriented integration
  • business technology management
Q.5
At the top of a business letter, the company writing the letter usually provides their address and business logo, also known as:
  • Letterhead
  • Letter Address or Inside Address
  • Salutation
  • Complimentary Close
Q.6
This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.
  • a. clickstream analysis
  • b. database marketing
  • c. customer relationship management
  • d. CRM analytics
  • e. B2C
Q.7
This is an XML-based metalanguage developed by the Business Process Management Initiative (BPMI) as a means of modeling business processes, much as XML is, itself, a metalanguage with the ability to model enterprise data.
  • BizTalk
  • BPML
  • e-biz
  • ebXML
  • ECB
Q.8
This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.
  • customer managed relationship
  • data mining
  • permission marketing
  • one-to-one marketing
Q.9
__________ is the heart of the warehouse.
  • Data mining database servers.
  • Data warehouse database servers.
  • Data mart database servers.
  • Relational data base servers.
Q.10
________________defines the structure of the data held in operational databases and used by operational applications.
  • User-level metadata.
  • Data warehouse metadata.
  • Operational metadata.
  • Data mining metadata.
Q.11
Data warehouse architecture is based on ______________.
  • A. DBMS.
  • B. RDBMS.
  • C. Sybase.
  • D. SQL Server.
Q.12
This is an arrangement in which a company outsources some or all of its customer relationship management functions to an application service provider (ASP).
  • spend management
  • supplier relationship management
  • hosted CRM
  • Customer Information Control System
  • online transaction processing
Q.13
Record cannot be updated in _____________.
  • OLTP
  • files
  • RDBMS
  • data warehouse
Q.14
Business intelligence is only possible with big applications like powerBI
  • Yes, Expensive software is nessecairy
  • Yes, if it doesn't have a database, it's not really BI
  • No, anything can be used as business intelligence.
  • No, Business intelligence means using data to support your case and displaying it in an understandable way.
Q.15
The important aspect of the data warehouse environment is that data found within the data warehouseis ___________.
  • subject-oriented
  • time-variant.
  • integrated.
  • None of these
Q.16
What piece of information should you write to ensure your letter goes to the correct person?
  • Your name.
  • The name of the recipient.
  • The department of the recipient.
  • Nothing.
Q.17
Writing a business plan can ensure that an entrepreneur _________.
  • figures out how to make her business work.
  • meets his target revenue goals.
  • achieves her expense projections.
Q.18
Which of the following is process of basing an organization’s actions and decisions on actual measured results of performance ?
  • Institutional performance management
  • Gap analysis
  • Slice and Dice
  • None of the mentioned
Q.19
Oracle Corporation’s set of business intelligence tools.
  • customer managed relationship
  • data mining
  • permission marketing
  • batch processing
  • one-to-one marketing
Q.20
_________ is a category of applications and technologies for presenting and analyzing corporate and external data
  • Data warehouse
  • MIS
  • EIS
  • All of the mentioned
0 h : 0 m : 1 s