Q.1
Unpaid search is nothing but organic search.
  • True
  • False
Q.2
Which segment do eBay.com, Amazon.com belong to?
  • B2B
  • B2C
  • C2C
  • C2B
Q.3
A __________ is a visual representation of your website and business.
  • Flash
  • Favicon
  • Header
  • Robot.txt
Q.4
Business card is an example of ___________marketing.
  • Marketing
  • Traditional
  • Advertisements
  • Both A & B
Q.5
Which of the following SWOT elements are internal factors for a business?​
  • Strengths and Weaknesses​
  • Opportunities and Threats ​
  • Strengths and Opportunities
  • ​Weaknesses and Threats​
Q.6
The customer review of a product on an E-Commerce website.
  • Awareness about the brand
  • Awareness about the product
  • Experience the product
  • Both a&c
Q.7
Which of the following is functions of social media for business?
  • Are you participating in the conversation and sharing?
  • Are you listening and monitoring what is being said about you?
  • Both A and B
  • None of the above
Q.8
How does creating a social network marketing plan differ from a traditional marketing plan?
  • The brand image should be completely different for social marketing
  • The staff requirements and skill sets for social marketing are different
  • Other than the method of delivery, a marketing plan either way will be similar
  • None of the above
Q.9
What is the name of Facebook's analytic package?
  • Princeps
  • Viewership
  • Discover
  • Insights
Q.10
What would the marketing budget section of a marketing plan detail?
  • The cost to write the plan
  • The marketing personnel job descriptions
  • The expected costs for each ad campaign based on the delivery method
  • None of the above
Q.11
What is "social media optimization"?
  • Creating content which easily creates publicity via social networks
  • Writing clear content
  • Creating short content which is easily indexed
  • Hiring people to create content for social networks
Q.12
What is meant by "micro-blogging"?
  • Blogs which are posted by companies, not individuals
  • Blogs with limited individual posts, limited by character count typically
  • Blogging from mobile devices
  • All of the above
Q.13
Which of the following is an important aspect of creating blogs and postingcontent?
  • Using a witty user name
  • Posting at least once a month to the blog
  • Social Media Optimization
  • All of the above
Q.14
What is the name for Facebook`s ranking algorithm?
  • Like Rank
  • Face rank
  • Page rank
  • Edge rank
Q.15
Which social network is considered the most popular for social media marketing?
  • Twitter
  • Facebook
  • Linkdin
  • Whats App
Q.16
Social networks are organized primarily around __________.
  • brands
  • people
  • discussions
  • interests
Q.17
________ is the new content management tool for SWEET ?
  • Sitecore
  • CMS Lite
  • Sharepoint
  • none
Q.18
_________ name of the Hosting Company that is used for all external consumerfacing sites?
  • Verizon
  • HP
  • Rackspace
  • none of these
Q.19
Which name is the latest major change in functionality?
  • Farmville
  • Timeline
  • Newsfeed
  • both A&B
Q.20
SEO stand for?
  • ite Engine Optimization
  • Search Engine Optimization
  • Site Efficiency Optimization
  • none of these
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