Q.1
Which of the following best describes e-commerce?
  • Doing Business electronically
  • Doing business
  • Sale of goods
  • All of the abive
Q.2
The best products to sell in Be-commerce are:
  • small products
  • Digital products
  • Specialty products
  • Fresh products
Q.3
Holistic marketing does not include:
  • Relationship marketing
  • Integrated marketing
  • Internal marketing
  • Digital marketing
Q.4
Which of the following is not one of the 4 P's in the marketing mix?
  • packaging
  • place
  • promotion
  • price
Q.5
E-mail marketing is typically performed ...
  • manually
  • automatically
  • randomly
  • at great expense to the company
Q.6
Which of the following is not a form of PPC advertising?
  • Social Network advertising
  • Display advertising
  • Search advertising
  • Email advertising
Q.7
Which one is not an online payment mode?
  • Cash on Delivery
  • Debit card
  • Credit card
  • e-cheque
Q.8
What is not the function of E-Commerce?
  • marketing
  • advertising
  • warehousing
  • none of the above
Q.9
Celebrities may legally endorse products that they have never used.
  • True
  • False
Q.10
What is the term that refers to the words used to encourage a prospect to take a particular action
  • Conversion
  • Call to Action
  • Key Performance Indicator
  • Web Analytics
Q.11
Words that are used by advertisers in search engine optimization, or by visitors who are using search engines to find information.
  • Keyword Phrases
  • Content Management System
  • Metatags
  • Call to Action
Q.12
What do we mean by the word “e-Commerce”?
  • The set of transactions related to electronic goods
  • The electrical Commerce
  • The set of online transactions related to the buy/sell of goods or services
Q.13
When producing a video, it is necessary to...
  • Identify your audience
  • Prepare the concept and plan the production
  • Produce and optimise the video
  • Engage the community
  • All of above
Q.14
In email marketing, what is "soft bounce"?
  • Deflection, event where an object collides against a plane surface in a soft way.
  • Failed delivery of email due to an undeviatingreason like a non-existent address.
  • Failed delivery of email due to a deviating reason like an overloaded inbox.
  • 2000 film starring Gwyneth Paltrow and Ben Affleck.
Q.15
In email marketing, what is "hard bounce"?
  • Deflection, event where an object collides against a plane surface, in a hard way.
  • Failed delivery of email due to an undeviatingreason like a non-existent address
  • Failed delivery of email due to a deviating reason like anoverloaded inbox
  • 2000 film starring Gwyneth Paltrow and Ben Affleck
Q.16
What is an advantage of Email Marketing?
  • It does not take much for email to be marked as spam
  • Many consumers are email fatigued
  • It's highly measurable, and databases can be easily segmented.
  • When the list of subscribers is too large, it's difficult to customize
Q.17
What is a good practice for sign-up forms?
  • Put the sign-up form at the bottom of every page.
  • Tell subscribers that they will receive newsletters on a regular basis..
  • State your anti-spam and privacy policies explicitly,
  • Do not anticipate subscribers what their information will be used for.
Q.18
Why is it important for permission to be gained before marketing by email to a prospect? Mark all that apply.
  • To protect company reputation
  • To avoid legal action
  • To avoid being considered spammer
  • To better understand our customers
Q.19
Email marketing is....
  • Highly targeted and customisable
  • Expensive
  • Difficult to set up, test and track
  • None of the others
Q.20
Which of the following digital tactics is better suited to improve branding?
  • Search Engine Optimisation (SEO)
  • Search Advertising
  • Video Marketing
  • Email marketing
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