Q.1
What is a KPI?
  • Key Program Instance
  • Key Performance Indicator
  • Kanban Product Interface
  • Key Product Intermission
Q.2
While setting objectives for your Digital Marketing Strategy, it's best to use SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound). Which of the following is a SMART objective?
  • Reduce total advertising costs by 15%
  • Increase sales through the eCommerce platform by 10% within the next six months.
  • Increase number of visitors to the company website during the next six months
  • Improve brand awareness significantly during this semester.
Q.3
While crafting the Digital Marketing Strategy, there is a number of tools that can be used to perform the context Analysis. Which of the following is NOT one of them?
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • PESTLE Analysis
  • Web Analytics
Q.4
Besides the number of views, what is another important metric to measure the success of a video marketing campaign? Mark ALL that apply.
  • Average view time
  • Viewer engagement
  • Clickthrough rate on the CTA
  • All of above
Q.5
Mark ALL the typical features of viral videos
  • They are shareable
  • They are short
  • They are enticing
  • They are remarkable
  • All of above
Q.6
What is a video playlist?
  • A list of comments or instructions on a YouTube video.
  • A group of still images that can be shown at the start of the video.
  • Text that appears over a video that labels a scene, identifies a location or person, or narrates dialogue onscreen.
  • A collection of videos
Q.7
Which of the following is NOT an advantage of Viral Marketing
  • Easy to execute campaign
  • High response rate
  • Easy to forgive spamming campaign
  • Relatively low cost
Q.8
Which of the following is NOT an important factor in video optimisation?
  • Long and informative video description
  • Video Title containing most important keywords
  • An enticing thumbnail frame
  • Video content containing at least 15 minutes of material
Q.9
Ad extensions are ways to add value or information to search adverts. Which of the following is NOT a current Ad extension in Google Ads?
  • Location extension
  • Call extension
  • Review extension
  • Example extension
Q.10
Pay per click advertising....
  • Provides natural results
  • Provides sponsored results
  • Prompts users to follow a conversion funnel
  • Appears after clicking on a search result
Q.11
What are floating adverts?
  • This advert changes the background of the web page being viewed
  • Graphic image or animation displayed on a website for advertising purposes
  • Ads that appear above or below the web page being viewed
  • This advert appears in a layer over the content, but not in a separate window.
Q.12
In Display Advertising, the payment model in which the Advertisers pays for a banner space at a fixed cost per month, regardless of the amount of traffic or impressions, is known as:
  • COST PER CLICK
  • COST PER ACQUISITION
  • FLAT RATE OR SPONSORSHIP
  • COST PER ENGAGEMENT
Q.13
The comission which is a fixed amount for each visit to the website is known as:
  • Cost per Click (CPC)
  • Cost per Lead (CPL)
  • Cost per Sale (CPS)
  • Cost per Action (CPA)
Q.14
The text file sent by a server to a web browser, used for authenticating, tracking, and maintaining specific information about users is called.....
  • Cookie
  • Log file
  • Affiliate
  • Session
Q.15
If a customer were to use an affiliate link to purchase a gift from a merchant, which of the following information is not necessary for affiliate marketing tracking purposes?
  • Total sale amount
  • Customer unique number
  • Unique order number of sale
  • Date and time of sale
Q.16
Which of the following is an advantage of Affiliate Marketing
  • It allows increased visibility in search engine result pages.
  • There is still little to no industry regulation.
  • It simplifies the process of updating website contents.
  • It’s pay-for-performance marketing.
Q.17
What is the main purpose of Marketing?
  • To make a good promotion
  • To develop a marketing plan
  • To increase sales
Q.18
What does Cstands for?
  • Consumer to Consumer
  • Customer to Customer
  • Customer to Consumer
Q.19
What does SWOT stand for?
  • Sell, Work, Observe, Think
  • Strong, Weak, Organize, Training
  • Sales, Will, Obtain, Try
  • Strengths, Weaknesses, Opportunities, Threats
Q.20
What does KPI stand for?
  • Key Production Indicators
  • Key Performance Instructions
  • Key Performance Indicators
  • Key Personal Information
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