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Q.1
What is the starting point for a good marketing mix strategy?
Needs of potential customers
Product with higher sales ratio
Research and study the competitors
Q.2
Direct Marketing, Sales outlet, Public relationship, Sponsorship are part of which marketing mix policy?
Product
Price
Place
Promotion
Q.3
At which stage of the lifecycle do sales rise at the fastest rate?
development
growth
decline
maturity
Q.4
The section of a market controlled by a particular business is
market growth
market share
market control
Q.5
Which of the following is not a stage in the product lifecycle?
introduction
advancement
growth
maturity
Q.6
Which of the following is outdoor advertising media
Newspaper
Journal
Radio
Sky Writing
Q.7
Who among the following has propounded the classification of 4P's of marketing?
James Culliton
N.H.Borden
Robert Lauterborn
E.J.McCarthy
Q.8
The exchange value of a product or service in its monetary value is known as
Price
Packaging
Labeling
Sales
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