Q.1
What is the starting point for a good marketing mix strategy?
  • Needs of potential customers
  • Product with higher sales ratio
  • Research and study the competitors
Q.2
Direct Marketing, Sales outlet, Public relationship, Sponsorship are part of which marketing mix policy?
  • Product
  • Price
  • Place
  • Promotion
Q.3
At which stage of the lifecycle do sales rise at the fastest rate?
  • development
  • growth
  • decline
  • maturity
Q.4
The section of a market controlled by a particular business is
  • market growth
  • market share
  • market control
Q.5
Which of the following is not a stage in the product lifecycle?
  • introduction
  • advancement
  • growth
  • maturity
Q.6
Which of the following is outdoor advertising media
  • Newspaper
  • Journal
  • Radio
  • Sky Writing
Q.7
Who among the following has propounded the classification of 4P's of marketing?
  • James Culliton
  • N.H.Borden
  • Robert Lauterborn
  • E.J.McCarthy
Q.8
The exchange value of a product or service in its monetary value is known as
  • Price
  • Packaging
  • Labeling
  • Sales
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