Q.1
What is Anchor Text?
  • It is the main body of text on a particular web page
  • It is the text within the left or top panel of a web page
  • It is the most prominent text on the page that the search engines use to assign a title to the page
  • It is the visible text that is hyper linked to another page
Q.2
What does SEO mean?
  • Stop Eating Out
  • Search Effort Offer
  • Search Engine Optimization
  • Search Engine Option
Q.3
SEO is all about enabling your ________to be found.
  • iphone
  • website
  • keywords
  • location
Q.4
What does anchor text mean?
  • The largest text on a page
  • The visible text which is hyperlinked to another page
  • The most important keyword for a page
  • The visible bolded text
Q.5
Keyword research allows you to ___________
  • determine which keywords to target
  • learn about your customers interests
  • remove pages from search engine indexes
  • Both a & b
Q.6
What is the advantage of putting all of your important keywords in the Meta Keywords tag?
  • No specific advantage for search engines
  • They will be bolded in searches for that term
  • It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
  • None of the above
Q.7
Which group of ranking factors do SEOs generally consider to have the largest influence on rankings?
  • Engagement Metrics
  • Social shares
  • Link-based metrics
  • Site speed
  • Exact match domains
Q.8
What is page speed and why does it matter?
  • Refers to how fast your site loads for a user
  • Refers to how fast your site loads for Google
  • Refers to how fast your heading loads
  • Refers to how fast Google crawls your page
Q.9
What does SERP mean?
  • Stop eating rice pudding
  • search engine results page
  • search engine resource page
  • search engine resource program
Q.10
What is a backlink strategy?
  • External links arriving on my website
  • Internal clicks in my site
  • Hyperlinks of my site
  • Technology behind external sources
Q.11
What means SEA
  • Search Employment Airport
  • Search Engine Action
  • Search Engine Advertising
  • System Emphashis Across
Q.12
What are hreflang tags?
  • To tell search engines what language and country a website is intended to serve
  • To indicate the preferred dialect of a language for a web page
  • To tell search engines what country a website is intended to serve
  • To tell users what language and country a website is intended to serve
Q.13
The 3 pillars of SEO are
  • Technique
  • Content
  • Popularity
  • Relevance
  • All Of above
Q.14
Which SEO tool was not mentioned in the lecture?
  • SEMrush
  • ahrefs
  • Sistrix
  • Seorch
Q.15
Websites that work on both desktop and mobile are called
  • Responal
  • Dediziert
  • Indexiert
  • Responsive
Q.16
Social media mentions belong to the category of "xxxxxx" optimization
  • OnPage
  • OffPage
Q.17
The title structure should be structured as follows
  • <h1>, <h2>, <h4>, <h3>
  • <4>, <h3>, <h2>, <h1>
  • <h1>, <h2>, <h3>, <h4>
  • <h1>, <h4>, <h4>, <h3>
Q.18
Local SEO is about your ___________being found on maps and mobile searches.
  • Website
  • Phone Number
  • Location
  • Password
Q.19
In Local SEO efforts, we optimize ___________in Google My Business.
  • keywords
  • categories
  • butterflies
  • numbers
Q.20
Organic SEO is about enabling your ________to be found.
  • iphone
  • website
  • mother-in-law
  • location
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