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Social Media Marketing
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Q.1
How many monthly active users does Facebook have?
270 Million
200,000
Four Hundred Twenty Thousand
2.23 Billion
Q.2
One advantage a non–profit has when opening a private social network is
a. its tax-exempt status makes the startup cost of a private social network more affordable.
b. its supporters tend to spend more time using social networks.
c. that it has an immediate user base of people interested in the cause.
d. its supporters have a higher tolerance for marketing messages.
Q.3
Social networks are organized primarily around __________.
a. brands
b. people
c. discussions
d. interests
Q.4
Social networks have the enormous information-sharing capacity. As such, they are a great distribution channel for ____________.
customer feedback
viral content
exclusive coupons
marketing messages
Q.5
It is considered a best practice to interact under a personal account on LinkedIn.
a.true
b.false
Q.6
Larger social networking sites
a. will force niche social networks out of business.
b. set social media trends.
c. are expected to see declining growth rates.
d. are a better fit for most nonprofit organizations.
Q.7
Social media marketing allows businesses to easily measure the success of their promotional strategies.
True
False
Q.8
Facebook and LinkedIn are the most popular social networks globally.
a. True
b. False
Q.9
This is what happens when the desired outcome of a marketing message is achieved
Cross promoting
Conversion
Demographic
Return on Investment
Q.10
Which social network is considered the most popular for business to business marketing?
a. Facebook
b. Orkut
c. Ryze
d. LinkedIn
Q.11
A white label social network’s primary difference is that it is privately run by a nonprofit organization or corporation.
a.true
b.false
Q.12
What is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q.13
Which of the following is not a platform on social media?
Walmart
Facebook
Twitter
Pinterest
Q.14
Video engages people in a way that can be both powerful and unique.
True
False
Q.15
An individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
Marketer
Consumer
Influencer
Q.16
Why should you develop a social media content calendar?
Assign the responsibilities for the content team
Decide on the right channels and content
Map out the key themes and topics
All Of above
Q.17
You boosted your Facebook post and it was widely shared. However, your sales isn't picking up. Which are the most likely reasons?
You chose the wrong target audience
Your content isn't relevant for conversion
You used a catchy video that grabs attention
Both A & B
Q.18
How do you build a community of loyal fans on social media?
Offer troubleshooting guides
Tell customer success stories
Provide helpful tips and content
All Of above
Q.19
What kind of content should you advertise to a cold Facebook audience?
Edu-taining brand building content
"How To" tips and tricks
Tour of your R&D facility
CEO speech
Both A & B
Q.20
This is by far the largest social media channel and leader in advertising revenue. This channel also reaches large numbers of baby boomers and millennials.
Facebook
Snap Chat
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