Q.1
How many monthly active users does Facebook have?
  • 270 Million
  • 200,000
  • Four Hundred Twenty Thousand
  • 2.23 Billion
Q.2
One advantage a non–profit has when opening a private social network is
  • a. its tax-exempt status makes the startup cost of a private social network more affordable.
  • b. its supporters tend to spend more time using social networks.
  • c. that it has an immediate user base of people interested in the cause.
  • d. its supporters have a higher tolerance for marketing messages.
Q.3
Social networks are organized primarily around __________.
  • a. brands
  • b. people
  • c. discussions
  • d. interests
Q.4
Social networks have the enormous information-sharing capacity. As such, they are a great distribution channel for ____________.
  • customer feedback
  • viral content
  • exclusive coupons
  • marketing messages
Q.5
It is considered a best practice to interact under a personal account on LinkedIn.
  • a.true
  • b.false
Q.6
Larger social networking sites
  • a. will force niche social networks out of business.
  • b. set social media trends.
  • c. are expected to see declining growth rates.
  • d. are a better fit for most nonprofit organizations.
Q.7
Social media marketing allows businesses to easily measure the success of their promotional strategies.
  • True
  • False
Q.8
Facebook and LinkedIn are the most popular social networks globally.
  • a. True
  • b. False
Q.9
This is what happens when the desired outcome of a marketing message is achieved
  • Cross promoting
  • Conversion
  • Demographic
  • Return on Investment
Q.10
Which social network is considered the most popular for business to business marketing?
  • a. Facebook
  • b. Orkut
  • c. Ryze
  • d. LinkedIn
Q.11
A white label social network’s primary difference is that it is privately run by a nonprofit organization or corporation.
  • a.true
  • b.false
Q.12
What is the term adopted for updates by Twitter users?
  • a. Tweets
  • b. Twoots
  • c. Twinks
  • d. Posts
Q.13
Which of the following is not a platform on social media?
  • Walmart
  • Facebook
  • Twitter
  • Pinterest
Q.14
Video engages people in a way that can be both powerful and unique.
  • True
  • False
Q.15
An individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience in a particular field.
  • Marketer
  • Consumer
  • Influencer
Q.16
Why should you develop a social media content calendar?
  • Assign the responsibilities for the content team
  • Decide on the right channels and content
  • Map out the key themes and topics
  • All Of above
Q.17
You boosted your Facebook post and it was widely shared. However, your sales isn't picking up. Which are the most likely reasons?
  • You chose the wrong target audience
  • Your content isn't relevant for conversion
  • You used a catchy video that grabs attention
  • Both A & B
Q.18
How do you build a community of loyal fans on social media?
  • Offer troubleshooting guides
  • Tell customer success stories
  • Provide helpful tips and content
  • All Of above
Q.19
What kind of content should you advertise to a cold Facebook audience?
  • Edu-taining brand building content
  • "How To" tips and tricks
  • Tour of your R&D facility
  • CEO speech
  • Both A & B
Q.20
This is by far the largest social media channel and leader in advertising revenue. This channel also reaches large numbers of baby boomers and millennials.
  • Facebook
  • Snap Chat
0 h : 0 m : 1 s