Q.1
Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.
Q.2
The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.
Q.3
________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.
Q.4
Experimental sources of information for consumers refer to ____________.
Q.5
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.
Q.6
A ________ when it is aroused to a sufficient level of intensity.
Q.7
The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.
Q.8
________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Q.9
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.
Q.10
David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.”
Q.11
The focus of marketing today is _______.
Q.12
_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
Q.13
If performance meets consumer expectations, the consumer is ________.
Q.14
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________.
Q.15
A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
Q.16
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________.
Q.17
The traditional view of marketing is that the firm makes something and then ________ it.
Q.18
Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value.
Q.19
________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
Q.20
In marketing theory, every contribution from the supply chain adds ________ to the product.
Q.21
In ________ consumers may share a strong need that cannot be satisfied by an existing product.
Q.22
____________ is defined as communication with large numbers of customers at the same time.
Q.23
The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots.
Q.24
________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.
Q.25
________ portrays the “whole person” interacting with his or her environment.
Q.26
__________ is the single factor that best indicates social class.
Q.27
Marketing strategies are often designed to influence ___________ and lead to profitable exchanges.
Q.28
The buying process starts when the buyer recognizes a _________.
Q.29
If actual performance exceeds the expected performance of the product, then customer is _____________.
Q.30
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
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