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Q.1
Good marketing is no accident, but a result of careful planning and ________.
Execution
Selling
Strategies
Research
Q.2
One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
To make products easily visible and available
To promote sales of products
To differentiate their products from those of competitors
To do marketing surveys
Q.3
________ markets are made up of members of the distribution chain.
Consumer
Business-to-business (industrial)
Channel
Institutional
Q.4
The task of any business is to deliver ________ at a profit.
Customer needs
Customer value
Products and services
Improved quality
Q.5
Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.
Sales strategies
Marketing concepts
Cultural values
Brand images
Q.6
Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.
Creative
Selling
Management
behavior
Q.7
Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in ________.
Consumer buying behavior
Post-purchase dissonance
Retail buyer behavior
Business buyer behavior
Q.8
The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.
Customer-centred business
Focused business model
Societal marketing concept
Ethically responsible marketing
Q.9
__________ refers to the information a consumer has stored in their memory about a product or service.
Cognitive dissonance
Product knowledge
Product research
Marketing research
Q.10
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.
Order processing
Order booking
Ready availability
Information about warranty
Q.11
___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.
Limited decision making
Need recognition
Routine decision making
Post purchase evaluation
Q.12
Parents buy toys for their children act as __________ in the buying process.
Decider
Buyer
Maintainer
All of the above
Q.13
If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
Double-up marketing
Interactive marketing
Service marketing
Internal marketing
Q.14
A cluster of complementary goods and services across diverse set of industries is called as ____________.
Market place
Meta market
Market space
Resource Market
Q.15
Marketing management is ________.
Managing the marketing process
Monitoring the profitability of the company’s products and services
The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Developing marketing strategies to move the company forward
Q.16
Marketers often use the term ________ to cover various groupings of customers.
People
Buying power
Demographic segment
Market
Q.17
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
Production
Selling
Marketing
Holistic marketing
Q.18
_______ markets include a wide variety of profit and non-profit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
Consumer
Business-to-business (Industrial)
Reseller
Institutional
Q.19
The promotion “P” of marketing is also known as ________.
Product Differentiation
Distribution
Cost
Marketing Communication
Q.20
When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
Indirect marketing
Direct marketing
Multi-level marketing
Integrated marketing
Q.21
How many stages are involved in the consumer buying / adoption process?
Six
Seven
Three
Five
Q.22
“Buy it now” refers to which one of the following options?
Personal selling
Advertising
Sales promotion
Publicity
Q.23
At least how many parties should be included in “Exchange”?
Two
Three
Four
Five
Q.24
Which of the following is NOT a part of marketing communication mix?
Telemarketing
Public relations
Sales promotion
Advertising
Q.25
A fundamental part of the distribution function is to get the product:
To the right place at the right time
Launched into new markets
To intermediaries
To market to avoid channel conflict
Q.26
The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
Distribution chain
Network chain
Supply chain
Promotion network
Q.27
Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called
Raw materials
Major equipment
Accessory equipment
Component parts
Process materials
Q.28
Products that are used directly in the production of a final product but are not easily identifiable are categorised as
Accessory products
Component parts
Consumable supplies.
Assembly components
Process materials
Q.29
According to the text, a product is
Everything the customer receives in an exchange.
The physical object the customer receives in an exchange.
The service that is rendered to a customer
The idea that the customer receives in an exchange
Q.30
An example of a convenience consumer product is
Stereo equipment
Petrol
A motorcycle
A bicycle
Athletic shoes
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