Q.1
Good marketing is no accident, but a result of careful planning and ________.
Q.2
One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
Q.3
________ markets are made up of members of the distribution chain.
Q.4
The task of any business is to deliver ________ at a profit.
Q.5
Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.
Q.6
Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.
Q.7
Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in ________.
Q.8
The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.
Q.9
__________ refers to the information a consumer has stored in their memory about a product or service.
Q.10
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.
Q.11
___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.
Q.12
Parents buy toys for their children act as __________ in the buying process.
Q.13
If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.
Q.14
A cluster of complementary goods and services across diverse set of industries is called as ____________.
Q.15
Marketing management is ________.
Q.16
Marketers often use the term ________ to cover various groupings of customers.
Q.17
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.
Q.18
_______ markets include a wide variety of profit and non-profit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
Q.19
The promotion “P” of marketing is also known as ________.
Q.20
When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
Q.21
How many stages are involved in the consumer buying / adoption process?
Q.22
“Buy it now” refers to which one of the following options?
Q.23
At least how many parties should be included in “Exchange”?
Q.24
Which of the following is NOT a part of marketing communication mix?
Q.25
A fundamental part of the distribution function is to get the product:
Q.26
The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
Q.27
Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called
Q.28
Products that are used directly in the production of a final product but are not easily identifiable are categorised as
Q.29
According to the text, a product is
Q.30
An example of a convenience consumer product is
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