Q.1
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
Q.2
You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product?
Q.3
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Q.4
Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
Q.5
Distribution of product to get it in the marks refers to which of the following activities?
Q.6
____________ is a tool for simultaneously depicting the service process, the points of customer contact and the evidence of service from the customers point of view.
Q.7
__________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed.
Q.8
Which of the following is not generally accepted as being part of the extended marketing mix for services?
Q.9
Which of the following is not an element of physical evidence?
Q.10
Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies.
Q.11
Industrial products are
Q.12
A company designs the product with little or no input from customers, the company is practicing which of the following concept?
Q.13
Services cannot be stored. This describes the ___________characteristic of services.
Q.14
Which one of the following is NOT an industrial product?
Q.15
Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?
Q.16
___________ are the only service distributors which do not require direct human interactions.
Q.17
In the absence of a physical product, service providers need to consider the use of __________ that enable customers to make a judgment on the service quality.
Q.18
A tool for assessing the level of service quality based on the difference between users expectations and the service experience delivered is:
Q.19
Text messaging is a type of which promotion strategy?
Q.20
Which of the following is not an element of people?
Q.21
Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called –
Q.22
The services a customer expects are called the ______service package.
Q.23
The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service:
Q.24
Added features to an offering are called _________ service features.
Q.25
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
Q.26
Examples of pure tangible goods include all of the following EXCEPT:
Q.27
__________describes the employee’s skills in serving the client.
Q.28
Large tools and machines used in a production process for a considerable length of time are classified as
Q.29
Consumer buying behavior refers to the buying behavior of businesses.
Q.30
A ____________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
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