Q.1
A further 3Ps are incorporated into the marketing mix:
Q.2
Which of the following statements is correct?
Q.3
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
Q.4
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
Q.5
Price is the only element in the marketing mix that produces:
Q.6
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Q.7
The term marketing refers to:
Q.8
Which of the following involves designing and manufacturing the container or wrapper for a product?
Q.9
The most basic level of a product is called the:
Q.10
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
Q.11
Which of the following is not an element of the marketing mix?
Q.12
Which of the following is NOT one of the four philosophies of marketing?
Q.13
Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
Q.14
Adding new features to a product is advocated by which of the approaches?
Q.15
What is the last stage of the consumer decision process?
Q.16
Advertising appropriations are largest for which type of product?
Q.17
Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?
Q.18
Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
Q.19
Which product is MOST likely to be purchased through routine decision making?
Q.20
Which of the following is considered a “key player” in the marketing industry?
Q.21
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Q.22
Which of the following is NOT considered a type of reseller?
Q.23
In order for exchange to occur:
Q.24
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
Q.25
Which one of the following factor relates to family that influences consumer behavior?
Q.26
Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
Q.27
Which one of the following statements by a company chairman BEST reflects the marketing concept?
Q.28
Luxury products, such as Rolex watches, are also known as:
Q.29
Which of the following is the most recent stage of marketing evolution?
Q.30
A market orientation recognizes that:
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