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Quiz 7
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Q.1
A further 3Ps are incorporated into the marketing mix:
Physical evidence, process and price
Process people and promotion
Physical evidence, people and production
Physical evidence, process and people
Q.2
Which of the following statements is correct?
Marketing is the term used to refer only to the sales function within a firm.
Marketing managers don't usually get involved in production or distribution decisions.
Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Q.3
Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?
Information search
Purchase
Evaluation of alternatives
Post purchase
Q.4
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
Product
Exchange
Production
Customer
Q.5
Price is the only element in the marketing mix that produces:
Fixed cost
Expense
Variable cost
Revenue
Q.6
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Specialty
Convenience
Unsought
Augmented
Q.7
The term marketing refers to:
New product concepts and improvements
Advertising and promotion activities
A philosophy that stresses customer value and satisfaction
Planning sales campaigns
Q.8
Which of the following involves designing and manufacturing the container or wrapper for a product?
Labelling
Packaging
Branding
Product line
Q.9
The most basic level of a product is called the:
Core product
Central product
Fundamental product
Augmented product
Q.10
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
Idea
Demand
Product
Service
Q.11
Which of the following is not an element of the marketing mix?
Distribution
Product
Target market
Pricing
Q.12
Which of the following is NOT one of the four philosophies of marketing?
Production orientation
Societal marketing orientation
Sales orientation
Promotion orientation
Q.13
Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
Sales Orientation
Societal Marketing Orientation
Marketing Orientation
Production Orientation
Q.14
Adding new features to a product is advocated by which of the approaches?
Product Approach
Production Approach
Marketing Approach
Selling Approach
Q.15
What is the last stage of the consumer decision process?
Problem recognition
Post purchase behavior
Alternative evaluation
Purchase
Q.16
Advertising appropriations are largest for which type of product?
Industrial products
Convenience goods
High-priced products
Specialty goods
Q.17
Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?
Product oriented
Market oriented
Sales oriented
Production oriented
Q.18
Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
Sought goods
Unique goods
Unsought goods
Preferred goods
Q.19
Which product is MOST likely to be purchased through routine decision making?
Television set
Soft drink
Shirt
Car
Q.20
Which of the following is considered a “key player” in the marketing industry?
Marketer
Suppliers or vendors
Distributors or retailers
All of the above
Q.21
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
Q.22
Which of the following is NOT considered a type of reseller?
Wholesaler
Retailer
Manufacturer
Distributor
Q.23
In order for exchange to occur:
A complex societal system must be involved.
Organized marketing activities must also occur.
A profit-oriented organization must be involved.
Each party must have something of value to the other party.
Q.24
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation?
Customer orientation
Profitability orientation
Marketing orientation
Competitor orientation
Q.25
Which one of the following factor relates to family that influences consumer behavior?
Cultural
Social
Personal
Business
Q.26
Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
Belief
Culture
Personality
Self-awareness
Q.27
Which one of the following statements by a company chairman BEST reflects the marketing concept?
We have organized our business to satisfy the customer needs
We believe that marketing department must organize to sell what we produce
We try to produce only high quality, technically efficient products
We try to encourage company growth in the market
Q.28
Luxury products, such as Rolex watches, are also known as:
Shopping product
Convenience product
Emergency product
Specialty product
Q.29
Which of the following is the most recent stage of marketing evolution?
Marketing department era
Production era
Sales era
Marketing company era
Q.30
A market orientation recognizes that:
Price is the most important variable for customers.
Market intelligence relating to current and future customer needs is important.
Selling and marketing is essentially the same thing.
Sales depend predominantly on an aggressive sales force.
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