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Quiz 8
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Q.1
A critical marketing perspective is the process of determining:
The value of a product, person, or idea
How places compete with each other
The worth and impact of marketing activities
Which type of promotional strategy works best
Q.2
The way in which the product is delivered to meet the customers' needs refers to:
New product concepts and improvements
Selling
Advertising and promotion activities
Place or distribution activities
Q.3
Which one of the following is a key to build lasting relationships with consumers?
Price of the product
Need recognition
Customer satisfaction
Quality of product
Q.4
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
Personal characteristics
Psychological characteristics
Behavioral characteristics
Demographical characteristics
Q.5
Which of the following is NOT included as a basic idea in the definition of marketing concepts?
Total company effort
Profit
Productivity
Customer satisfaction
Q.6
Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
Planning marketing activities
Raising funds to finance the marketing projects
Controlling marketing plans
Directing implementation of the marketing plans
Q.7
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
Customer perceived value
Marketing myopia
Customer relationship management
Customer satisfaction
Q.8
Which of the following is NOT consistent with a manager having a marketing orientation?
Inventory levels are set with customer requirements and costs in mind
Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
Focus of advertising is on product features and how products are made
Packaging is designed for customer convenience and as a selling tool
Q.9
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
Pricing
Distribution
Product development
Promotion
Q.10
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?
An idea
An image
A service
A good
Q.11
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
Consumer markets
Government markets
Business markets
International markets
Q.12
Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
Actual product
Augmented product
Core benefit
Co-branding
Q.13
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
Selling
Advertising
Barter
Marketing
Q.14
What is the basic property of a service which makes it different from a product?
Shape
Size
Very expensive
Intangibility
Q.15
Which of the following would be the best illustration of a subculture?
A religion
A group of close friends
Your university
Your occupation
Q.16
Bread and milk are which kind of products?
Specialty Products
Convenience products
Shopping products
Unsought products
Q.17
The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
Motive
Belief
behavior
Attitude
Q.18
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
Belief
Subculture
Post purchase feeling
Stimulus-response Model
Q.19
Which one of the following phrases reflects the marketing concept?
The supplier is a king in the market
Marketing should be viewed as hunting not gardening
This is what I make, won’t you please buy it
This is what I want, won’t you please make it
Q.20
The solution to price competition is to develop a differentiated:
Product, price, and promotion
Offer, delivery, and image
Package and label
International Web site
Q.21
You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
Modified rebuy
Straight rebuy
Modified straight rebuy
Consumer buy
Q.22
The four unique elements to services include:
Independence, intangibility, inventory, and inception
Independence, increase, inventory, and intangibility
Intangibility, inconsistency, inseparability, and inventory
Intangibility, independence, inseparability, and inventory
Q.23
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
Learning
Role selection
Perception
Motivation
Q.24
While buying milk which kind of behavior is displayed by a person?
Extensive problem solving behavior
Routinized buying behavior
Variety seeking behavior
None of the above
Q.25
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
Promotion
Price
Distribution
Product
Q.26
The extended Ps of service marketing mix is:
People, Product, Place
Price Physical Evidence, Promotion
Physical Evidence, Process, People
Product, Process, Physical Environment
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