Q.1
A critical marketing perspective is the process of determining:
Q.2
The way in which the product is delivered to meet the customers' needs refers to:
Q.3
Which one of the following is a key to build lasting relationships with consumers?
Q.4
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
Q.5
Which of the following is NOT included as a basic idea in the definition of marketing concepts?
Q.6
Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?
Q.7
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?
Q.8
Which of the following is NOT consistent with a manager having a marketing orientation?
Q.9
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
Q.10
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?
Q.11
Buying goods and services for further processing or for use in the production process refers to which of the following markets?
Q.12
Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
Q.13
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
Q.14
What is the basic property of a service which makes it different from a product?
Q.15
Which of the following would be the best illustration of a subculture?
Q.16
Bread and milk are which kind of products?
Q.17
The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
Q.18
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
Q.19
Which one of the following phrases reflects the marketing concept?
Q.20
The solution to price competition is to develop a differentiated:
Q.21
You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
Q.22
The four unique elements to services include:
Q.23
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
Q.24
While buying milk which kind of behavior is displayed by a person?
Q.25
Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about
Q.26
The extended Ps of service marketing mix is:
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