Multiple Choice Questions

match product to market, rank best product
  • 3 financial statements
  • two step purchase decision
  • competition strategies
  • Capstone Courier
a b and c
  • - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
  • 1/3 forget from year to year-built over time by products promotion budget-fund advertising and public relations campaign
  • What are your company's options for raising money? Borrowing Long-term debtBorrowing Short-term debtIssuing StockA and C onlyA, B and C
  • built over time by products sales budget-fund salespeople and distribution systems to service customers
high end
  • age - price - position - quality
  • position - age - quality - price
  • price - age - position - quality
  • quality - position - price - age
New product development
  • - automation level of production line- number of projects underway- distance moved
  • 1) expensive - $4 per unit2) as you raise, increasingly difficult for R and D to reposition products short distances
  • calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
  • - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
raising automation risks
  • 1) expensive - $4 per unit2) as you raise, increasingly difficult for R and D to reposition products short distances
  • - automation level of production line- number of projects underway- distance moved
  • - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
  • calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
over forecasting, failed to raise funds needed for expenditures
  • 3 financial statements
  • 5 different markets
  • competition strategies
  • Emergency loan factors
awareness
  • calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
  • built over time by products sales budget-fund salespeople and distribution systems to service customers
  • What are your company's options for raising money? Borrowing Long-term debtBorrowing Short-term debtIssuing StockA and C onlyA, B and C
  • 1/3 forget from year to year-built over time by products promotion budget-fund advertising and public relations campaign
low end
  • quality - position - price - age
  • age - price - position - quality
  • price - age - position - quality
  • position - age - quality - price
statement of cash flows, balance sheet, Income statement
  • 3 financial statements
  • 4 functional areas
  • Emergency loan factors
  • competition strategies
poor investing and financing decisions, negative cash flows result in emergency loan
  • 4 different ways to acquire capital
  • Emergency loan factors
  • reasons for having bad cash flows
  • two step purchase decision
R and D cycle time factors
  • calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
  • - automation level of production line- number of projects underway- distance moved
  • - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
  • 1) expensive - $4 per unit2) as you raise, increasingly difficult for R and D to reposition products short distances
traditional
  • price - age - position - quality
  • quality - position - price - age
  • age - price - position - quality
  • position - age - quality - price
customer survey score
  • calculated 12x/year-age and positioning taken into account-100 - ideal spot, bottom priced, ideal age, MTBF top
  • built over time by products sales budget-fund salespeople and distribution systems to service customers
  • 1) expensive - $4 per unit2) as you raise, increasingly difficult for R and D to reposition products short distances
  • - takes at least one year- max is 2x listed capacity- additional capacity takes at least one year-create 25% awareness at no costrequire capacity and automation
overall cost leader, differentiation
  • competition strategies
  • 5 different markets
  • 3 financial statements
  • Emergency loan factors
marketing
  • Research and Development
  • built over time by products sales budget-fund salespeople and distribution systems to service customers
  • 1/3 forget from year to year-built over time by products promotion budget-fund advertising and public relations campaign
  • Prices are established by the: Finance DepartmentMarketing DepartmentProduction DepartmentR&D Department
0 h : 0 m : 1 s

Multiple Choice Questions
Answered Not Answered Not Visited Correct : 0 Incorrect : 0