More formal your presentation must be. Audience size may also affect your language, choice of appeals, and use of visual aids.
  • Situational Audience Analysis
  • Demographic Audience Analysis
  • Fixed-alternative Questions
  • The larger the audience the"
(1) The one sent by the speaker.(2) The one received by the listener.
  • Open-ended Questions
  • Audience-centeredness
  • Every speech contains two messages:
  • Fixed-alternative Questions
(1) your listeners will hear and judge what you say on the basis of what they already know and believe. (2) You must relate your message to the listeners- show how it pertains to them, explain why they should care about it as much as you do.
  • Situational Audience Analysis
  • What do psychological principles mean to you as a speaker?
  • Before the speech to adapt to your audience you should:
  • Every speech contains two messages:
A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.
  • Audience-centeredness
  • Identification
  • Attitude
  • Scale Questions
Gain a desired response from listeners.
  • You should always combine your demographic audience analysis with what?
  • The primary purpose of speechmaking is to:
  • Anything characteristic of a given audience is:
  • Before the speech to adapt to your audience you should:
Important to a speaker addressing the audience.
  • You should always combine your demographic audience analysis with what?
  • Anything characteristic of a given audience is:
  • The primary purpose of speechmaking is to:
  • Every speech contains two messages:
with situational audience analysis.
  • You should always combine your demographic audience analysis with what?
  • Anything characteristic of a given audience is:
  • The primary purpose of speechmaking is to:
  • Before the speech to adapt to your audience you should:
(1) Plan questionnaire carefully to elicit precisely the information you need. (2) Use all three types of questions.(3) Make sure the questions are clear and unambiguous(not open to more than one interpretation). (4) Keep the questionnaire relatively brief.
  • What do psychological principles mean to you as a speaker?
  • Before the speech to adapt to your audience you should:
  • In putting together questionnaires, keep the following principles in mind:
  • Situational Audience Analysis
(1) assess how your audience is likely to respond to what you say in your speech.(2) Adjust what you say to make it as clear, appropriate, and convincing as possible.
  • What do psychological principles mean to you as a speaker?
  • Demographic Audience Analysis
  • Before the speech to adapt to your audience you should:
  • The larger the audience the"
Audience analysis focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background.
  • Fixed-alternative Questions
  • Situational Audience Analysis
  • Demographic Audience Analysis
  • The larger the audience the"
Questions that offer a fixed choice between two or more alternatives.
  • Audience-centeredness
  • Open-ended Questions
  • Fixed-alternative Questions
  • Scale Questions
Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.
  • Identification
  • Scale Questions
  • Stereotyping
  • Egocentrism
Audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.
  • Situational Audience Analysis
  • The larger the audience the"
  • Demographic Audience Analysis
  • Fixed-alternative Questions
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