Multiple Choice Questions

Using tracking code, Google Analytics can report on data from which systems? - E-commerce platforms - Mobile Applications - Online point-of-sales systems - Systems not connected to the Internet
  • -An attribute of a data set that can be organized for better analysis.
  • A filter that filters out all data Dimensions and metrics of different scopes
  • - E-commerce platforms - Mobile Applications - Online point-of-sales systems
  • Website referrals Paid and organic search Custom campaigns
Custom Metrics can have which scopes?(select all answers that apply) Hit Product Session User
  • Filter 1: include U.S. and Canada
  • Comparison view
  • Hit Product
  • All Pages report
What is a "dimension" in Google Analytics?- The total amount of revenue a business has made in a given date range. -An attribute of a data set that can be organized for better analysis.- A comparison of data between two date ranges. -A report that offers information about your audience.
  • -The numbers in a data set often paired with dimensions.
  • - The percentage of visits when a user landed on your website and exited without any interactions
  • -When users are shown targeted ads to bring them back to a website and encourage a conversion
  • -An attribute of a data set that can be organized for better analysis.
Segments applied to reports can analyze data for which of the following groups?(select all answers that apply) Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns Users who have children
  • The main website actions users take that accomplish stated business goals
  • Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension
  • Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns
  • - The percentage of visits when a user landed on your website and exited without any interactions
Which tags are standard Google Analytics campaign parameters?(select all answers that apply) utm_adgroup utm_source utm_medium utm_content
  • Organic Search Display Direct
  • utm_source utm_medium utm_content
  • Source, Medium, Campaign name
  • Medium, Source, and Campaign
What are macro-conversions in a measurement plan?- The metric data used to measure business success -The main website actions users take that accomplish stated business goals -The secondary website actions users take that lead to main actions -A list of keyboard shortcuts for measurement tasks in Google Analytics
  • A filter that filters out all data Dimensions and metrics of different scopes
  • -An additional metric you can add to a report for more specific analysis.
  • The main website actions users take that accomplish stated business goals
  • - The percentage of visits when a user landed on your website and exited without any interactions
What is a "metric" in Google Analytics?- A dimension that can help you analyze site performance. -The dates in your date range. -A segment of data separated out in a report for comparison. -The numbers in a data set often paired with dimensions.
  • -The numbers in a data set often paired with dimensions.
  • The main website actions users take that accomplish stated business goals
  • Every time a user performs an action with event tracking
  • -An additional metric you can add to a report for more specific analysis.
What does Google Analytics use to differentiate new and returning users?(select all answers that apply) A browser cookie Artificial intelligence A randomly-assigned unique identifier A sequential unique identifier
  • - Create an Analytics account- Add Analytics tracking code to each webpage
  • Destination Pages/Screens per session Duration
  • A browser cookie A randomly-assigned unique identifier
  • The Browser & OS report
To collect data using Google Analytics, which steps must be completed?(select all answers that apply)- Install Google Analytics desktop software - Create an Analytics account - Add Analytics tracking code to each webpage - Download the Analytics app
  • -The numbers in a data set often paired with dimensions.
  • As secondary dimensions in Standard reports As primary dimensions in Custom Reports
  • - Create an Analytics account- Add Analytics tracking code to each webpage
  • Making a purchase Signing up for a newsletter Submitting a contact information form
Which remarketing audiences can be defined in Google Analytics?(select all that apply) Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language Users who searched for a product on Google Search
  • Dimensions Metrics Session dates Sequences of user actions
  • Display
  • The order in which the filters are applied
  • Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language
Remarketing can show relevant ads on which Google properties? Google Display Network Google Sites Mobile apps Google Search
  • Pre-defined Segment Custom Segment
  • Source, Medium, Campaign name
  • Choose "Greater precision" in the sampling pulldown menu
  • Google Display Network Mobile apps Google Search
Custom Dimensions can be used in which reports?(select all answers that apply) As primary dimensions in Standard reports As secondary dimensions in Standard reports As primary dimensions in Custom Reports As custom metrics in Custom Reports
  • -Advertising Reporting Features -Google AdWords or DoubleClick Bid Manager account linking
  • Users that had at least one session on your site in the given date range
  • - Create an Analytics account- Add Analytics tracking code to each webpage
  • As secondary dimensions in Standard reports As primary dimensions in Custom Reports
How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing? 100 1000 2000 5000
  • 540 days
  • 35
  • False
  • 1000
Which formats may be used to add a custom campaign parameter to a URL?(select all answers that apply) -www.googlemerchandisestore.com/?utm campaign = fallsale- www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale- www.googlemerchandisestore.com/?utm_campaign = fall sale
  • - The percentage of visits when a user landed on your website and exited without any interactions
  • Making a purchase Signing up for a newsletter Submitting a contact information form
  • - www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • Users that had at least one session on your site in the given date range
Which users could be targeted with Dynamic Remarketing to bring them back to a website?(select all that apply) Users who posted a favorable product review Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts
  • The Google Merchant Center
  • - Language the browser is set to - Type of browser - Device and operating system
  • Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts
  • Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language
What does the "Users" metric measure? -The total number of visits to your website- Users that had at least one session on your site in the given date range- Users that landed on the homepage of your website -Users who have signed up to an email newsletter on your website
  • Users that had at least one session on your site in the given date range
  • -An attribute of a data set that can be organized for better analysis.
  • A browser cookie A randomly-assigned unique identifier
  • The main website actions users take that accomplish stated business goals
What is a "secondary dimension" in Google Analytics?- An additional widget you can add to a dashboard for more specific analysis. -An additional metric you can add to a report for more specific analysis. -An additional dimension you can add to a report for more specific analysis. -A visualization that allows you to understand the impact of your data.
  • Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns
  • - www.googlemerchandisestore.com/?utm_campaign=fallsale -www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • -An additional metric you can add to a report for more specific analysis.
  • To ensure you can always access the original data
Which would prevent data from appearing in a Custom Report?(select all answers that apply) A filter that filters out all data Not sharing the Custom report with users in the same view Dimensions and metrics of different scopes Too many dimensions applied to the Custom report
  • A filter that filters out all data Dimensions and metrics of different scopes
  • -An attribute of a data set that can be organized for better analysis.
  • The main website actions users take that accomplish stated business goals
  • - Create an Analytics account- Add Analytics tracking code to each webpage
Multi-channel Funnel reports can credit conversions across which channels?(select all answers that apply) Website referrals Paid and organic search Custom campaigns Television channels
  • utm_source utm_medium utm_content
  • Website referrals Paid and organic search Custom campaigns
  • A browser cookie A randomly-assigned unique identifier
  • Every time a user performs an action with event tracking
To enable remarketing in Google Analytics, what must first be enabled?(select all that apply) Advertising Reporting Features Demographics and Interests Google AdWords or DoubleClick Bid Manager account linking Custom Dimension
  • Advertising features
  • A filter that filters out all data Dimensions and metrics of different scopes
  • The main website actions users take that accomplish stated business goals
  • -Advertising Reporting Features -Google AdWords or DoubleClick Bid Manager account linking
Custom Reports have which capabilities?(select all answers that apply) Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Create a report with data-driven attribution
  • Destination Pages/Screens per session Duration
  • Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension
  • -Analytics will not be able to associate user behavior data with past data collected by the tracking code -Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  • As secondary dimensions in Standard reports As primary dimensions in Custom Reports
The Analytics tracking code can collect which of the following?(select all answers that apply)- Language the browser is set to - Type of browser - User's favorite website - Device and operating system
  • Business objectives > key actions > KPIs
  • True
  • -Immediately after the opening tag of your website
  • - Language the browser is set to - Type of browser - Device and operating system
What is "remarketing" in Google Analytics?- When users visit a website for the first time and complete a conversion -When users are shown targeted ads to bring them back to a website and encourage a conversion -When Google Analytics can't distinguish a new user because they have deleted their browser cookies -When a user buys an available product from a competitor
  • -The numbers in a data set often paired with dimensions.
  • A filter that filters out all data Dimensions and metrics of different scopes
  • The Devices report under "Mobile"
  • -When users are shown targeted ads to bring them back to a website and encourage a conversion
Which "mediums" are available in Google Analytics?(select all answers that apply) organic cpc mail.google.com referral
  • organic cpc referral
  • Source, Medium, Campaign name
  • -Account > Property > View
  • googlemerchandisestore.com (direct)
Custom segments may be created using which of the following criteria?(select all answers that apply) Dimensions Metrics Session dates Sequences of user actions
  • Display
  • Dimensions Metrics Session dates Sequences of user actions
  • - Language the browser is set to - Type of browser - Device and operating system
  • The Google Merchant Center
What Google Analytics data can be used to define a remarketing audience?(select all that apply) Pre-defined Segment Custom Segment Custom Dimension Custom Metric
  • Pre-defined Segment Custom Segment
  • Source, Medium, Campaign name
  • The Devices report under "Mobile"
  • Organic Search Display Direct
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?(select all answers that apply) User Property View Product
  • Comparison view
  • All of the above
  • PropertyView
  • Custom Dimension
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Multiple Choice Questions
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