________ online marketing sites are online exchanges in which consumers search out sellers, learn about their offers, initiate purchases, and sometimes even drive transaction terms.A) B-to-CB) B-to-BC) G-to-BD) C-to-BE) B-to-G
  • C-to-B
  • Direct-mail marketing
  • C-to-C
  • Internet
VLX Global sells directly to final consumers and avoids intermediaries while catering to a broad group of demographic segments. Which major online marketing domain is evident here?A) B-to-CB) B-to-BC) G-to-BD) C-to-BE) C-to-C
  • B-to-C
  • C-to-C
  • kiosk
  • C-to-B
Selleverything.com is a Web site that allows individuals to sell or auction products. Users can bid for items, which are then delivered to the highest bidder's address by Selleverything.com, which receives a small commission. Which of the following major online marketing domains is evident from this scenario? A) B-to-BB) B-to-GC) C-to-BD) G-to-BE) C-to-C
  • C-to-B
  • B-to-B
  • kiosk
  • C-to-C
Genma Steel, a steel manufacturer, caters to industrial companies and has set up a corporate Web site in order to show potential customers its products and services. Alongside the products are the testimonials of the various companies that have used Genma's products and services. Which of the following major online marketing domains is evident from this example?A) B-to-CB) C-to-BC) B-to-B D) B-to-GE) G-to-B
  • C-to-C
  • C-to-B
  • B-to-C
  • B-to-B
Jane, a home-maker, regularly posts new entries on her popular blog. She often reviews consumer products that she uses during the course of her day and then writes blogs about them. Her blogs are popular among other home-makers. Many of them buy products that Jane blogs about. Which major online marketing domain is illustrated from this example?A) C-to-BB) C-to-CC) B-to-CD) G-to-BE) B-to-G
  • B-to-C
  • B-to-B
  • click-only company
  • C-to-C
LilKidClothing.com is a Web site that offers products for children below the age of five. Consumers order at LilKidClothing.com and products are delivered to their homes within a week. Which of the following major online marketing domains is evident from this example?A) C-to-BB) C-to-CC) B-to-CD) B-to-GE) G-to-B
  • B-to-B
  • C-to-C
  • B-to-C
  • C-to-B
By using Priceline.com, potential buyers can bid for airline tickets, hotel rooms, rental cars, cruises, and vacation packages. It is then up to sellers to decide whether or not to accept an offered bid. This is an example of ________.A) B-to-B online marketingB) C-to-C online marketingC) B-to-C online marketingD) C-to-B online marketingE) G-to-B online marketing
  • contextual advertising
  • direct-mail marketing
  • click-and-mortar company
  • C-to-B online marketing
Which of the following is true about e-mail marketing messages? A) E-mail marketing messages involve sending an offer, announcement, reminder, or samples to a person living at a particular address.B) E-mail marketing messages involve connecting directly with carefully targeted consumers, exclusively on a one-to-one, interactive basis.C) E-mail marketing messages are effective in reaching the desired target market and result in low costs.D) E-mail marketing messages cost more per thousand people reached than mass media such as television or magazines.E) E-mail marketing messages create a stronger emotional connection with the customers compared to traditional direct mail.
  • E-mail marketing messages are effective in reaching the desired target market and result in low costs.
  • online marketing
  • infomercial
  • viral marketing
Which of the following online marketing domains would most likely involve customers driving online transactions rather than businesses? A) B-to-GB) G-to-BC) B-to-BD) B-to-CE) C-to-B
  • kiosk
  • B-to-C
  • C-to-C
  • C-to-B
RegalResorts.com lets customers bid for vacation packages. It then awards the vacation package to the highest bidder. Which of the following major online marketing domains is evident here?A) C-to-BB) B-to-BC) G-to-BD) C-to-CE) B-to-C
  • kiosk
  • C-to-B
  • B-to-C
  • Blogs
Neal Murphy sells his company's unique products on television programs. He also hosts a 30-minute show in which he demonstrates and explains the advantages of the product. At the end of the show, a toll-free number is displayed on the screen that can be used by viewers to place their orders for the product. Which of the following forms of advertising is evident here?A) direct-response television advertisingB) telemarketingC) interactive television marketingD) podcast marketingE) kiosk marketing
  • corporate Web site
  • content sponsorship
  • direct-mail marketing
  • direct-response television
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