Multiple Choice Questions

Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco standards, sometimes with procedures run remotely by Cisco. Most are then drop-shipped to buyers, untouched by human hands on Cisco's payroll. The individuals who monitor these transactions and make sure each is performed in a cost-effective and timely fashion are engaged in:
  • Electronic data interchange
  • make the channel of distribution more efficient.
  • strategic channel alliance
  • supply chain management.
Which of the following is FALSE concerning channel members:
  • strategic channel alliance
  • Distributors and jobbers are considered part of a vertically-integrated channel.
  • transactional functions, logistical functions, and facilitating functions
  • Logistics
Susie goes to Publix and buys Dawn dish soap, Crest toothpaste, and Tide laundry detergent. As the cashier is scanning the bar codes of the various items at the cash register, it is sending a signal to computers at Procter & Gamble that those items have been bought. When they see enough customers have bought a certain product, P&G managers instructs the warehouse to ship more to that store location. Which of the following is this scenario describing?
  • strategic channel alliance
  • Electronic data interchange
  • make the channel of distribution more efficient.
  • supply chain management.
What type of stores rely on their large size and very deep selection to try to dominate the market?
  • power retailers
  • strategic channel alliance
  • place
  • logistics
Molly goes shopping at Publix, picks up 25 items that she needs for the week, and is quickly on her way. Publix, being an intermediary, makes it possible for Molly to buy all of her items in one place with only one transaction instead of ordering each item separately from 25 different manufacturers. Even though marketing intermediaries may sometimes cause headaches for manufacturers, they are here to stay because intermediaries:
  • strategic channel alliance
  • supply chain management.
  • Electronic data interchange
  • make the channel of distribution more efficient.
Cross-docking and inventory management are examples of what concept?
  • Distributors and jobbers are considered part of a vertically-integrated channel.
  • power retailers
  • place
  • Logistics
Activities that focus on getting the right amount of the right product to the right place at the right time at the lowest possible cost are called:
  • logistics
  • place
  • power retailers
  • strategic channel alliance
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Multiple Choice Questions
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