Multiple Choice Questions

One way to make video sharing easier is to ensure each video has descriptive keywords, tags, and a title.
  • True
  • False
One reason that video creates a stronger connection with consumers is:
  • Secondary sharing is the most important stage to establishing a video's audience.
  • because the viewers are more vested in content when there is a human face attached.
  • Positioning the body wash as masculine while marketing to women.
  • Consumers are more likely to purchase a product if they see that ad on tv instead of on their smartphones.
Using real people in actual locations when creating a video is an example of:
  • showcasing the product.
  • authenticity.
  • television.
  • Desktop computer.
An increasing amount of time is spent viewing videos.
  • True
  • False
One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.
  • True
  • False
The medium on which people spend most time viewing is:
  • authenticity.
  • YouTube.
  • television.
  • Desktop computer.
What was the main challenge facing the creators of the Old Spice Guy video?
  • Make a creative sales video.
  • Positioning the body wash as masculine while marketing to women.
  • creating an entertaining video.
  • because the viewers are more vested in content when there is a human face attached.
Which of the following is not a best practice for video marketing?
  • Secondary sharing is the most important stage to establishing a video's audience.
  • showcasing the product.
  • Make a creative sales video.
  • Positioning the body wash as masculine while marketing to women.
Most sharing of information online is done with:
  • False
  • television.
  • True
  • YouTube.
Creating a video to demonstrate how to use the product is called:
  • creating an entertaining video.
  • showcasing the product.
  • Positioning the body wash as masculine while marketing to women.
  • Make a creative sales video.
View completion of videos is greatest on which device?
  • showcasing the product.
  • television.
  • Make a creative sales video.
  • Desktop computer.
Mobile and time-shifted video are the trends marketers must accommodate.
  • True
  • False
Brevity is important when creating videos because:
  • Make a creative sales video.
  • television.
  • showcasing the product.
  • people have short attention spans.
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Multiple Choice Questions
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