Q.1
Which of the following is NOT a presentational device?
  • Titles
  • Illustrations
  • Purpose
  • Use of color
Q.2
At its most basic level, a title tells the audience what the subject of a text is. A title might also...
  • express bias, trying to influence the reader's response to the text
  • indicate the tone of the text
  • give a clue to the writer's attitude to the subject
  • All of the above
Q.3
Which of the following is NOT a purpose of bulleted lists?
  • To provide information clearly, without unnecessary words
  • To save precious time when writing
  • To draw the reader's eye to the information
  • To make information easy to retrieve
Q.4
When are charts and diagrams useful?
  • Charts and diagrams are useful for illustrating the meaning of any data or statistics used in the text
  • Charts and diagrams are only useful for breaking up the text so the reader won't be bored
  • Charts and diagrams are only useful for confusing the reader
  • Charts and diagrams are never useful
Q.5
'Mobile phone company insists woman must pay bill after thieves run up £15,000 charges in TWO HOURS' - what is the purpose of the use of capitals in this headline?
  • To be as clear with the facts as possible
  • To express a sense of incredulity
  • To encourage the reader to skip the headline and go straight to the report
  • The use of capitals has no purpose
Q.6
A biased caption would...
  • only give factual information about the photo or illustration
  • allow the reader to decide what the photo or illustration means
  • tell the reader how to interpret the illustration or photo
  • explain a topic which is completely separate from the photo or illustration
Q.7
What guides a writer's choice when using color in a text?
  • The associations a reader might have with any particular color
  • Whether a particular color suits the writer's closet
  • The writer will always choose the cheapest color
  • The writer only wants the text to look attractive
Q.8
'Layout' means...
  • the way a broadsheet newspaper looks when it is open and 'laid out'
  • the method used to index the text
  • the way a text is organized on the page
  • how easily a text can be assembled
Q.9
Which of the following statements is NOT true?
  • Good layout presents information in a way that's easy to follow
  • Good layout guides the reader to the most important aspects of the text
  • Good layout is tailored to the audience
  • Good layout is impartial and has little effect on the reader's understanding of a text
Q.10
Which of the following means 'a set of type; the appearance of letters and characters'?
  • Bulleted list
  • Caption
  • Italics
  • Font
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