Q.1
"The ultimate driving machine." (BMW - car manufacturer) What is this slogan trying to persuade people to do?
  • Drive a BMW because they are the best cars
  • Drive a BMW if you can't afford a Mercedes
  • Not to drive a BMW because it's too complicated to drive
  • Drive a BMW if you are scientifically minded
Q.2
"iThink, therefore iMac." (Apple - electronics company) What is this slogan trying to persuade people to do?
  • Buy a Big Mac burger
  • Wear your mac if you think it's going to rain
  • Buy an iMac computer
  • Agree with your friend Mac
Q.3
"Make someone happy with a phone call." (BT - telephone provider) What is this slogan trying to persuade people to do?
  • Phone people using BT
  • Make someone happy with a phone call
  • Phone complete strangers and cheer them up
  • Not to phone people unless you want to make them happy
Q.4
"Impossible is nothing." (Adidas - sportswear) What is this slogan trying to persuade people to do?
  • Try to do the impossible
  • Try to improve themselves
  • Try to build up self-confidence
  • Wear Adidas sportswear
Q.5
"Camel - where a man belongs." (Camel - cigarettes company) What is this slogan trying to persuade people to do?
  • Get camels and men to smoke
  • Get men to live with camels
  • Smoke Camel cigarettes if you're a real man
  • Not to smoke Camel cigarettes if you are a woman
Q.6
"Probably the best lager in the world." (Carlsberg lager - alcoholic drink) What is this slogan trying to persuade people to do?
  • Keep looking for the best lager in the world
  • Drink Carlsberg lager because it's unlikely that you'll find a better lager
  • Not to drink bitter beer
  • Not to drink alcoholic drinks
Q.7
"Bring on the real Thirst-Quencher!" (7-Up - soft drinks) What is this slogan trying to persuade people to do?
  • Drink 7-Up
  • Go and find the most refreshing drink
  • Drink water
  • Drink Pepsi
Q.8
"We'll take more care of you." (British Airways - passenger airline) What is this slogan trying to persuade people to do?
  • Not to fly British Airways if you don't care how you are looked after
  • Fly British Airways if you want to be looked after better than with other airlines
  • Fly British Airways because the other airlines won't look after you
  • Fly British Airways if you are a fussy, unreasonable passenger
Q.9
"Don't you just love being in control?" (British Gas - energy supplier) What is this slogan trying to persuade people to do?
  • Use British Gas if you want to pay less for your gas
  • Use British Gas if you are a control freak
  • Use British Gas if you want to pay more for your gas
  • Use British Gas if you want to control your arrangements with your energy supplier
Q.10
"Putting News First." (BBC - broadcasting company) What is this slogan trying to persuade people to do?
  • Not to listen to the BBC because it is boring
  • Listen to the BBC news because it's the best
  • Not to listen to the BBC if you don't like listening to the news
  • Listen to the BBC if you only like listening to the news
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